Will Google’s Algorithms Drive Dollars Back To Print?

  I’m not generally paranoid, and I am a paper lover, but recently I have noticed something very unsettling… Neenah Paper is cyber-stalking me! Over the past few weeks Neenah’s ad words campaign has literally been following me around the Internet. Google’s algorithm has obviously identified me as someone who has a vested interest in […]

Who is Really Behind #Paperless2013

It seems as though the Go Paperless in 2013 campaign has backed down from some of its environmental messaging. I am going to share some visible changes to this campaign, and introduce some facts that may have been overlooked or missed very early on. I will leave it up to you to draw your own […]

Why is the Print Industry Whining About #Paperless2013

  Doesn’t the print industry have better things to do than shake its fist at Google and their Go Paperless in 2013 campaign? So many already think Print is out of touch with the “new world,” so why add fuel to that fire? And the organizations that are speaking out, well they just have their […]

Go Green, Go Paperless, Isnt Just About Google

Make no mistake, the vested financial interest in “Go Green, Go Paperless” claims far outweigh any self-proclaimed eco-friendliness. Whether it is to sell digital/cloud products and services, or have you switch to electronic statements to save on printing and postage, dollars are the only green thing here. Paperless is not the issue. Digital and cloud […]

Going Guerrilla Against Google's #Paperless2013 Campaign

  When I first read about Google’s “Go Paperless in 2013” campaign I have to admit it didn’t bother me. It isn’t an anti-print industry stance or a direct attack on the paper industry. It’s a marketing campaign to promote the use of the cloud, and purchase cloud and other e-services from their partners – […]

Infographic: Are you using Google Search Effectively?

If you are like me, you know a few tips on how to hone in on the more targeted results when you search Google. Little did I imagine that there is a whole “search language” I had no clue how to speak AND KEY COMMANDS!!! While this infographic is aimed at students doing research, it […]

New Service Marries Search and Phone

For many small business owners, nothing beats getting a prospect on the phone. And luckily, a new service from Google will let you track how well your search advertising gets your phone ringing. AdWords Call Metrics, being rolled out gradually, lets advertisers measure the number of phone calls generated by individual AdWords campaigns, as long […]