Cater To Customer Preferences By Adding Personalized Print To Your Email Campaigns
Email plus Print is a proven combination. Take it a step farther by personalizing the printed piece, and you put your customer’s preferences foremost in the experience. And yet, in discussions with clients about this powerful pairing, clients often say: “If I send a direct mail piece based on intelligence gathered from an email campaign, my […]
#Dscoop9 – From The Community, For The Community
I am fortunate to be able to attend a few industry events every year. A couple I have the honor to present a session or participate on a panel or two, GRAPH EXPO lets me loose to create The Printerverse as a show floor feature, and for the rest I put on my press pass […]
The Future Of Food Packaging
By Guest Blogger Ben Freund A recent survey by DuPont Packaging got me thinking about the future. The first part of the survey asked packaging professionals from across the world about the most important priorities affecting the industry – cost, sustainability, convenience, shelf impact, and so on. But what really caught my eye was the […]
Exclusive Opportunity to Attend The Unisource Paper Show in Chicago!
I have something cool to pass along if you live in, or close to Chicago… Each year Unisource holds an EXCLUSIVE invite only Paper Show in Chicago for Designers and Commercial Printers. This year for the first time they are including Print Production Managers/Buyers as attendees and have asked me to help them spread the […]
Integrated Print Forum 2012 Has Been Postponed
PRESS RELEASE: Pittsburgh, Pennsylvania, October 28, 2012—Officials in Pennsylvania have declared a State of Emergency in preparation for Hurricane Sandy. We regret to inform you that the Integrated Print Forum (IPF), slated for Monday–Tuesday, October 29–30, 2012, at Printing Industries of America in Pittsburgh, Pennsylvania has been postponed (future date to be announced). We sincerely […]
PMC WEBINAR: Jump into "Push Notification" Mobile Marketing with Subscribit
PLEASE JOIN US SEPTEMBER 25TH at 1PM ET FOR THIS FREE WEBINAR! THIS is a good one if Im bringing out the webinar platform!!! I was looking to create some sort of notification system for GRAPH EXPO when I connected to Frankie Gray through the connector of all connectors, Pat McGrew. I sent him […]
GRAPH EXPO 2012 MUST SEE 'EMS WINNERS ANNOUNCED
New “Best of Category” Awards and Inaugural “Legacy Award” to be Unveiled at Pre-show EXECUTIVE OUTLOOK Conference Reston, VA – With the early announcement of this year’s top technology winners, GRAPH EXPO 2012 attendees will be able for the first time to plan their MUST SEE ‘EMS booth visits in advance of the show. They […]
When a Good Idea Goes BAD: A Lesson From YouTube And Our Feline Friends
As a Marketer, “going Viral” in many ways is the Holy Grail. What is the ROI on 2 million views? Or the massive exposure that YOUR company/agency receives from creating/producing it? But what happens when it backfires, as in the case of Kittywood Studios and Catvertising. Anyone who has ever spent 5 minutes on YouTube […]
PMC's Vendor Spotlight: Ernie Crawford President, Crawford Technologies
I first learned about Crawford Technologies earlier this year at the Xplor International Conference & Vendor Forum in Tampa, FL. Their software solutions for the Print Industry amazed me. Actually, the entire reality of the technology that goes into Print and especially within the Document/Transpromo segment sort of blew my mind. As a Print Media Buyer, I […]
PMC's News From The Printerverse: GRAPH EXPO Special Edition
Our GRAPH EXPO Newsletter is out! Get info on some of the Products & Services seen in Chicago, upcoming events, and a PMC Vendor Spotlight 1/1 Interview with Ernie Crawford from Crawford Technologies. Click here to read the newsletter, and if you want your very own copy delivered to your inbox next issue, please […]
Copywriter Uses Viral Video To Find Work
As someone who has reviewed hundred’s of resume’s, I am really loving the creativity that multichannel media is sparking in people looking for work. From the QR code talking resume, to the Four Square Scrabble game, there is no better way to express who you are then by showing people, and Miguel Durao certainly makes […]
A Little Love to the Show Daily at Graph Expo
As a production person, I am used to being behind the scenes making things happen with little or no accolades for getting the job done. So when I happen to see a bunch of hard working, dedicated professionals working their butts off to get all the attendees of Graph Expo the Show Daily magazine, daily, […]