New Color-Logic Process Metallic Color swatch chart demonstrates worry-free metallic printing
Color-Logic, http://www.color-logic.com/tech/ developer of the Color-Logic Process Metallic Color System, has announced the availability of a new color chart demonstrating metallic printing produced using the new system. The Color-Logic metallic color chart, with 250 brilliant metallic color swatches, was produced using only five inks, rather than the 250 different inks required with traditional metallic printing […]
Agencies position for the rebound
More than any emerging channel or technological development, the most pervasive direct marketing trends in 2009 were shrinking marketing budgets and an ever-tightening belt across the agency landscape. Neither an agency’s size nor its capabilities offered shelter from the storm, as many direct agencies began the year with leaner staffs. Even digital leaders Razorfish and […]
Printing Services: Old And New Techniques
The popularity of print medium as a potent means of spreading information to people of all types is immense even these days. The present form of the printing services industry is an outcome of years of change and evolution in printing styles and processes. Today it addresses a vast range of needs of customers, which […]
Multichannel Marketing Links Consumers Experiences
An online survey conducted by ATG, shows that consumers are using multiple channels to research, shop and purchase, and catalogs area strong driver to the web. Nearly one-third of consumers say they rely on more than three of different channels (online, in-store, print catalogs, mobile devices, customer service reps) from the time they start researching […]
Adobe® Creative Suite® 5 Workshop
Adobe® Creative Suite® 5 Workshop – FREE Monday, May 10, 2010 9:00 a.m.–12:00 p.m. PST Adobe Headquarters 801 N 34th Street Seattle, WA 98103 With the right tools, your creative horizon changes. A tree is still timber, but suddenly in a whole new way. Old ideas germinate again, and new ideas branch into unexpected opportunities. […]
BPIF targets SME printers with environmental certification scheme
London-based printers can take advantage of a new BPIF scheme that offers a fully-funded route to environmental certification. EcoPrint London is funded by the European Regional Development Fund, which is managed by the London Development Agency, and is led by a Steering Group of London printers and stakeholders. The scheme has been set up to […]
Poster innovation outweighs new media in UK electioneering
Anyone who lives in or has visited the UK over the last fortnight or so (ash cloud permitting) couldn’t fail to notice that there’s a general election going on – the dead giveaway being saturated media coverage of the political tub-thumping. But despite initial projections that this would be the UK’s first social media election, […]
New Vodka Has a Programmable LED Label
Earlier this month Medea Vodka released a new concept in product labels – a programmable LED label. Even though this venerable Dutch distiller has been around since the 18th century they are very much breaking new ground here in the 21st century. The LED label has six pre-programmed messages but you can also program your […]
Reminder: ‘Basic Techniques Still Work’
or printers who are struggling to reinvent themselves amid a still-challenging economy, Budco’s Jeff Sierra offered a reminder last week that basic techniques can still be effective. The context: a question from the audience at our panel presentation at the On Demand Conference and Exposition in Philadelphia about a successful direct mail campaign Budco ran […]
Print & Paper comprises only 1.1% of the Worlds Greenhouse Gas Emissions
With so much publicity concerning the environmental impact of print and paper it is surprising how small a part the industry plays in worldwide emissions. Whilst responsible production and consumption should be the way forward for all those in the Graphic Communications Value Chain, we should be aware that our industry is low down on […]
Overview of the economy and its impact on the general and package printing business outlook
Printing Industries of America’s Ronnie H. Davis, Ph.D., vice president and chief economist, and Edward Gleeson, manager of economic and market research, provide an overview of the economy as it relates to general and package printing. Where will the U.S. economy, print, and packaging trend over the course of 2010 and 2011? The answer to […]
Snyder's of Hanover Develops 100% Compostable Snack Packaging with Help from xpedx
Major U.S. snack foods manufacturer Snyder's of Hanover has developed the first certified, fully compostable outer retail package for multipack salted snacks. The packaging, a renewable, cornstarch-based plastic made with a blend of natural polymers and organic materials, was sourced and co-developed by xpedx, one of the largest U.S. distributors of packaging equipment and supplies. […]
