KBA C16: an innovative new commercial web press

With commercial printers still reeling from the impact of the economic meltdown, overcapacity and price erosion, most reports of new investments in the Europeans web offset market tend to focus on high-volume press lines for 64, 72, 80 and even 96 A4 pages on the cylinder. But the proliferation of such presses over the past […]

Marketers Seek Print That Delivers ROI and Innovation

According to some of the world’s leading marketers, the role of print is changing— not dying, but delivering new ways to innovate and achieve ROI in a world of 360-degree marketing. That was one of the key takeaways from the opening keynote panel I moderated at the On Demand Conference and Exposition in Philadelphia this […]

Apple CMYK display design could be boon for print production

Graphic designers and photographers know the pain of translating RGB image information on screen into CMYK print on paper. Even with the best understanding of the alchemy of color management, RGB displays and CMYK printing processes simply cannot recreate the same hues and intensities of every color. Apple has filed for a patent on an […]

15 Insanely Awesome Toolkits for Icon Designers

Icon is a visual anchor which helps us to navigate through the interface. Icon design is the process of designing a graphic symbol that represents some real, fantasy or abstract motive, entity or action. Icon designs may be of many designs and can be simple with 2d drawing or a black silhouette, or complex presenting […]

Webinar – Making Your Move to Digital a Success

Making Your Move to Digital a Success July 22, 2010 2:00 PM EST $49 for Printing Industries of America Members $99 for Non-Members Webinar Overview Digital printing continues to grow and as a traditional printer, your business plan now includes an investment in a production level digital press. This session will help you to become familiar […]

5 Direct Mail Ideas Based on Social Media Insights

As social media becomes more and more essential for reaching out and engaging with your target customer, companies are looking for effective ways to incorporate their social media efforts with more traditional marketing efforts like direct mail. Tapping in to and using social media data can provide helpful insight into a customer's online needs, wants […]

5 Steps for Specifying Eco-friendly Papers

I get asked a lot by my customers what is the most environmentally friendly paper. Many think because a paper has 100%PCW that it must be the best choice for their client – not necessarily so. To make life a little easier for those who really want to be eco-conscious when selecting paper for print, […]

Multichannel Merchant Survey Shows Merchants Not So Social

Are multichannel marketers making the most of social media? They’re making progress, but they don’t see it as an overly-important marketing tactic, based on respondents to Multichannel Merchant’s Outlook 2010 survey on E-Commerce. On a scale of 1 to 10 in importance, with 10 being most important, the mean rating for social media was 5.76. […]

Tree Guilt Justified?

If you read the New York Times online (who doesn’t?) you can’t have missed Starbuck’s Make A Difference campaign on April 15th. The coffee company bought the Times home page for the day, with a double-wide banner ad at the top of the page, featuring the Make A Difference “film” (or what used to be […]

The “Irreplaceability” of Direct Mail

With the world abuzz in electronic communications — from Facebook to Twitter to blogging and text messages — there is no shortage of ways to connect. Things are evolving so quickly, that social network sites are now more popular than email (a stat I was reminded of at a conference last week, listening to a […]

Package Design: Puma and Yves Behar's new green packaging

After three years in the making, a new solution to the shoebox is announced- and it’s pretty sleek too! “It’s hard to imagine something as simple as the shoebox being completely overhauled. But Puma and Fuseproject have done just that, in a design that will completely transform the brand’s supply chain—saving millions in electricity, fuel, […]

Webinar 5/12 – Come Alive with CS5!

On April 12, Adobe announced the availability of Creative Suite 5. Join our free webinar, Come Alive with CS5!, to learn the latest productivity-enhancing features, including how artwork can now be quickly turned into high-quality interactive content. Attendees will also find out how to streamline critical processes like client reviews with CS Review. There are […]