How Many Printers Does It Take to Print a Light Bulb?

by Deborah Corn | #Print17, #PrintSales, Buyers, Consumables, Design, Digital Print, Direct Mail, Education, Featured, GRAPH EXPO, Inkjet, Marketing, Newsletter, Operations, Packaging, Paper, Print Buying, Print Media, Print Media Centr, Print Sales, Print Services, Printers, Printerverse, Publishing, Sales, Software, Software and Systems, Tips, Tools, Training, Trends, Web to Print (W2P), Workflow

Q: How many Printers does it take to print a light bulb? A: You don’t know, you don’t print light bulbs… right? Because anyone can print a light bulb. You don’t want to be in the light bulb business. If you are, then you compete with everyone – including...

Unlocking the Winning Formula for Trade Show Lead Generation Success

by Joanne Gore | Marketing, Operations, Print Sales, Printers, Sales, Software, Software and Systems, Tips

As a veteran marketer, I have seen many shifts in the industry, from not staffing a booth with sales people (their time is far too valuable to take them out of the field), to sending entire sales teams (they get valuable face-to-face time with customers and...

The Day the Workflow Stood Still

by Pat McGrew | Newsletter, Operations, Software, Software and Systems, Tips, Tools, Training, Workflow

The print hardware often gets the blame when there is a shop slowdown. Misfeeds, wrong stock loaded, paper transport issues, and even finishing equipment glitches can pose some challenges. But when the workflow has a problem the challenges can be greater because...

2017 Survey Says: Print Buyers Need Time and Have Money

by Deborah Corn | Buyers, Marketing, Newsletter, Operations, Print Buying, Print Media, Print Media Centr, Print Sales, Print Services, Sales, Tips

Greetings Citizens of the Printerverse! This post is about results from my 2017 Print Buyer Survey. The survey background info can be found here. If you haven’t read it please do that first, it will be helpful. Additional results can be found in this post: 2017 Print...

Two Little Words That Can Make or Break a Customer Relationship

by Joanne Gore | Marketing, Newsletter, Operations, Print Services, Software, Software and Systems, Tips

As children, we’re taught that it’s good manners to say thank you. In fact, we say thank you all the time: when we’re given a gift; when a favour is done for us; when we’re provided assistance; or simply when someone passes the salt. But, how often do we say thank you...

5 Ways to Interact With Clients and Sales Prospects Outside of Their Office

by Kelly Mallozzi | Newsletter, Operations, Print Sales, Sales, Tips

For as far back as I can remember, I almost always met clients and prospects in their offices. It just seemed to be the way things were most often done. It was convenient for them, and the onus always seemed to be on the one doing the selling to be the one to travel....

Order Up! 3 Ways to Serve Fresh Digital Print to Local Restaurants

by Deborah Corn | #PrintSales, Digital Print, Featured, Marketing, Newsletter, Operations, Packaging, Print Fight Club, Print Media, Print Sales, Print Services, Printers, Sales, Tips

I recently spent some time with HP at Interpack 17 in Germany (watch the videos!). As usual they had a plethora of products and services that are wowing the packaging industry and pushing the packaging envelope way beyond the corrugated box. It’s really cool to get a...

Forget Winter, Earth Day Is Coming. Prepare for the Paper Battle!

by Deborah Corn | Consumables, Environment, Marketing, Newsletter, Paper, Print Media, Print Services, Social Media, Tips

Greetings tree killers. Oh, you don’t believe you’re still considered a tree killer? You rock your FSC seal and use recycled paper and believe that gives you a pass? Think again. April 22nd is Earth Day, the Red Wedding of “alternative facts” regarding the use of...

Let’s Talk About Ted Talks

by Kelly Mallozzi | Newsletter, Print Sales, Sales, Tips

Unless you have been living under a great big boulder for the last several years, you have probably heard of Ted Talks. If you are unfamiliar and you are not insulted by my boulder comment and you are still open to learning something, allow me to shed some light on...

2017 Print Buyer Survey Says: When it Comes to Driving Print Sales, Stay in Your Lane

by Deborah Corn | #PrintSales, Featured, Marketing, Newsletter, Print Buying, Print Sales, Print Services, Printers, Sales, Tips, Training

Greetings Citizens of the Printerverse! As promised in my post last month I will be rolling out results from my 2017 Print Buyer Survey. The survey background info can be found here. If you haven’t read it please do that first, then come back to this post to...

For Sales and Career Success Try An Optimists’ Mantra

by Kelly Mallozzi | #PrintSales, Employment, Newsletter, Print Sales, Print Services, Printers, Sales, Tips, Training

Scarcity: A noun meaning the state of being scarce or in short supply; shortage. Abundance: A noun meaning a very large quantity of something. When it comes to looking at a person’s outlook on life, people are often lumped into one of two categories: optimists or...

Color, Quality and Consistency: 2017 Print Buyer Survey Results Are In

by Deborah Corn | Buyers, Design, Featured, Marketing, Newsletter, Operations, Print Sales, Print Services, Printers, Sales, Tips, Tools, Training, Trends

For the past two years I have sent out some poignant questions to the print buying community with two goals in mind; first and foremost to find out what they care about, and second with my Print Buyerologist hat on, help printers and suppliers understand what they...