Should You Join Every Social Media Network?
Each time a new social media site or platform comes out, my printer friends ask me if they should join. If you’re a compulsive joiner — or have “Fear of Missing Out” (FOMO) like I do — then join everything! If you’re not a compulsive joiner and have bigger business goals, here are 10 considerations […]
Take a Cue From The Olympics and Share Your Backstory for Success
EVERYONE loves a good backstory whether it’s a rag to riches journey, or overcoming the hardships, struggles and obstacles of an unwinnable situation. These archetypal scenarios touch upon our collective consciousness and emotionally connect us to people, and events as well – case in point, the Olympics. We have professional backstories too. Most of us […]
Look for ME at GRAPH EXPO!! I Want to Show You to the World!
GRAPH EXPO will bring in 400+ exhibitors to Orlando this year! In previous years I have watched the show as best I could via Twitter feed. This year I am excited to announce that I will be flying to Orlando not just as a show floor visitor, but as a part of the action as […]
Turn Summer Friday’s Into Win/Win Days With Your Customers
I was recently elected to the Board of The Advertising Production Club of NYC (yes WOW, I know!) which has brought me back deep into the agency world. It’s already been amazing reconnecting with people I’ve worked with and making new connections in the short time I’ve been involved. Last week during a call discussing plans for upcoming […]
Will The Resurgence of QR Codes Have Value For Marketers?
This might be the only PMC post about QR Codes in 2016! The undead are ugly. This is certainly true of the shambling “walkers” on the cutting end of Michonne’s blades. But these guys were ugly back when they were alive and popular with marketing departments. We’re talking about QR codes. Have you noticed chatter and […]
#UKvUSA: Do Print Buyers Care About Social Media
Welcome to #UKvUSA – my monthly blogging duel with TEAM UK’s Matthew Parker. If you have been following along you can skip right to the post… and if you are just joining us, here is some background… Matthew and I haven’t always seen eye to eye when it comes to Print Buying. He comes from the […]
#drupa2016: The Hype, The Hope, And The Social Media Revolution
To paraphrase Jan Brady… “All I hear is drupa is so big, drupa is so great… drupa, drupa, drupa.” Well Jan, and anyone else who isn’t sure whether or not to believe the hype, get out a tall glass and get ready to guzzle down some drupa Kool-Aid, I’m pouring. To get you up to […]
Are You Creating Meaningful Experiences For Your Followers On Social Media?
Is it possible that you are not connecting with your audience in a way that is meaningful to them? If you feel like your social strategy is becoming stale it could be time to look towards a greater source for inspiration as I had to do just recently for a client. This might seem off […]
5 Simple Ways to Manage drupa Information Overload
It’s 14 days before drupa, the largest print fair in the world, opens their doors to welcome all citizens of the Printerverse near, far, and remotely. The information that will flow out from Dusseldorf could easily become the focus of your day unless you start planning your attack, strategically. Based on my experience watching from […]
How to Incorporate MORE Video In Your Social Media Marketing
As marketers we have to consider the world that we live in. With smart phones, tablets, high def monitors people are flocking to YouTube for, well, just about everything. Think about your own personal style of internet research. Be honest. How often do you click on the “Videos” tab in the Google search option? Do […]
3 Ways Your Company Can Avoid a LinkedIn Level Disaster
Social media is one of the most powerful tools people have at their disposal, and when it comes to the professional side of things, LinkedIn reigns supreme. With respect for all LinkedIn has helped me accomplish since 2008, this post is not about bashing them, it’s about learning from mistakes made by a service provider, […]
Where Have The LinkedIn Print Groups Gone?
On October 14, 2015 LinkedIn changed the functionality of groups on their platform. I’d like to outline a few of the changes I think are important for everyone to understand, and help you find the viable print groups that are still there, even though LinkedIn isn’t showing them to you. Groups on LinkedIn now fall under […]