3 Ways to Achieve Global Glory on International Print Day (#IPD19)

Greetings Citizens of the Printerverse! It’s October and that means our industry holiday is on the horizon. International Print Day (IPD) is global celebration of print through social media for 24 hrs. The party starts at 6PM ET in the United States on October 22nd (9AM in AEDT in Australia / 11AM NZDT in New […]

An Important Message from Realtors to Printers: Location, Location, Location

Google loves to reward local businesses. And, Google wants to deliver accurate local results to those doing online searches. For that reason, printing businesses should take advantage of an easy and effective way to be found online: LOCATION, LOCATION, LOCATION!  Location marketing shows local customers you are interested in them!  Yet so many printers do […]

First Steps For Marketing Your Personal Brand

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When you are building your personal brand, it’s a lot like marketing your company. You have a daunting number of choices about where to put your marketing efforts. Before you take the first steps in marketing your personal brand, here are a few considerations: What are you doing that’s already working? If your audience is […]

International Print Day Aims to Trend Worldwide October 18, 2017

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Join the Global Print Community for 24-hrs of Social Media Sharing  And Help ‘Print’ Trend the Planet on October 18, 2017 Celebrating its fourth year focusing on the original communications delivery device, International Print Day (IPD) throws open its virtual doors to the global print community on Wednesday, October 18th – and everyone is invited. […]

How Snapchat Could Help Your Print Sales And More

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Lately, many business owners have asked me about Snapchat. Snapchat is a mobile app that is geared to people under age 35, but mostly to teens. It uses storytelling, visuals, sequential imagery, group conversations and other elements that are common to the platforms we know. What’s different about Snapchat is that the posts are temporary. […]

Forget Winter, Earth Day Is Coming. Prepare for the Paper Battle!

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Greetings tree killers. Oh, you don’t believe you’re still considered a tree killer? You rock your FSC seal and use recycled paper and believe that gives you a pass? Think again. April 22nd is Earth Day, the Red Wedding of “alternative facts” regarding the use of paper and print. You have been sitting in the stands […]

Election 2016: And The Loser Is YOU And Social Media

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We have all heard that politics and religion should be avoided as dinner and social media conversation, yet these last few months most of us have been sucked into some sort of commentary about the heated US Presidential Election – myself included. And yes the election is over, but debate over the issues and the […]

International Print Day: A Successful Celebration of All Things Print

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PRESS RELEASE: October 19th 2016 was International Print Day – a celebration of the variety and vivacity of print around the world that manifested itself in a surge of global sharing and engagement, with more than 30 million timeline impressions in 24 hours. From sole traders to multinationals, more than 6,500 tweets were sent by […]

5 Facebook Pages To Visit When You Need Inspiration

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No one can feel upbeat and positive 100% of the time. And I am no exception. While I pride myself on being a very “glass half full” type of person, there are certainly days and hours in which I can find myself feeling pretty low. Some of those times, I might call a friend, turn […]

International Print Day Aims to Trend Worldwide on October 19th

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A 24-hour celebration without borders, International Print Day (IPD) will throw open its virtual doors to the global community on Wednesday, October 19th – and everyone is invited. IPD’s organizers encourage anyone with an interest in the original communication delivery device better to join the planet’s largest conversation about print in all its forms, hosted […]

[VIDEO] Social Climbing: Reaching The Top One Share At A Time

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This panel focuses on social media as a collaborative channel for education, marketing, sales and communication with customers and prospects by sharing social success stories. #PrintChat-ers please join us in the booth and from home! Panelists: Avanti, Xerox, RSA, InfoTrends, INKISH.TV Download the panel brochure PDF!

What the NFL Can Teach us About Covering a Big Event on Social Media

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If you read my article last month then you know that I am gearing up for my first ever GRAPH EXPO. As I mentioned before I am a lucky girl to be able to help cover social media for GRAPH EXPO right on the show floor. That means for all printers, graphic designers, and direct […]