Spice Up Your Customer Emails with Print
How do you communicate with your customers? Are you stuck in one channel or are you mixing it up and keeping it spicy? Many printers prefer to handle customer communication through email. Email is quick, immediate, efficient and affordable. As a way to stay in touch with customers, email is solid. For many companies, however, email […]
One Day or Day One?
My sister in law is the luckiest person I know when it comes to winning radio contests. Concerts, movie passes, you name it. And when she called me a month ago to tell me that she had won tickets to see Oprah at the Barclay Center in Brooklyn, some of that luck rubbed right off […]
2020 CMYK Manifesto: Research, Regroup, Relax, Reinvent
Greeting Citizens of The Printerverse and welcome to a New Year! My role as your Intergalactic Ambassador gives me a pretty unique vantage point since it allows me to be able to meet with, speak to and learn from so many of you out there each year. This annual post is my contribution to the […]
Baby How You Feelin’? Is it Good as Hell?
It’s a new year. And I love New Year for the opportunities it presents. Renewal. Focus. Setting Goals. Deciding what needs to change and then planning for how to manifest it. You need look no further than a gym in these first few weeks to see that nearly everyone seeks to improve in some way. […]
Helping Customers Improve Their Game and Other Advice from the Trenches
Remember the 1988 romantic comedy Bull Durham? Every season baseball groupie Annie Savoy adopts a single-A league player from the Durham Bulls as her project, to improve, using her own homegrown rules. Like Annie, every year I, too, take on a project (just the business part, NOT the romantic side!). It’s a passion project that […]
2019: The Year Of____________________????
It was the best of times; it was the worst of times. It was downright Dickensian, 2019 was. BEST OF TIMES: A dream I had had when Project Peacock was born came true. I got to participate in all but the LA one. I truly believe that happened in part because I very clearly stated […]
How Well Do You Know Your Sales and Marketing Goals?
Guest post by Kenneth Theriot, TheRiot Agency We bet you know your overall sales targets and marketing themes. But does your marketing team know what the sales team is up to, and vice versa? Picture this: A global print and packaging company has a robust team of sales representatives trekking across the world to connect […]
How to Be Less of a Professional Half-Ass in 5 Easy Steps
Humans. We are imperfect. We make mistakes. Some of us, though, make lots more than others. It’s a continuum, really. Unfortunately for me, I have been rating pretty high on the half-ass scale lately. I’m sure you are saying to yourself, “No, Kelly! It’ can’t be!” But you would be wrong. I have missed deadlines. […]
Injuries, Occam’s Razor, and Little Tweaks for Sales Success
If you’ve ever read my blog before, you know that I’m a runner. In fact, I wrote another piece here about training for a half marathon and how it relates to sales. It will probably come as no surprise to you that injuries can happen when you regularly participate in any sport. And earlier this […]
3 Sales Lessons from Major League Baseball on Rookies
I would not call myself a baseball junkie by any stretch. As a kid I played softball from second grade until I graduated high school, and we went and saw a Tiger game at least once a year. (Shout out to all my readers from the D!) Now that one of my daughters is playing […]
The Compound Benefit of Raising Your Rates
“Marilee is distraught,” said my friend, “So I gave her your name.” My friend’s boss, Marilee, published a highly-targeted magazine, printed and mailed to a paid subscriber base. She wanted to talk to me not about her readers but about her advertisers. Marilee had not raised her advertising rates — ever — although all her […]
Use These 3 Marketing Stats to Create More Print Sales from Leads
2019 is half-way done and most everyone I have been speaking with is looking at sales numbers and measuring performance. Strategies and plans will be put into place to achieve or exceed this year’s goals. If you are getting ready to crank sales efforts by breaking out your prospecting list, here are 3 stats from […]
