Profitable Print Relationships with Print Champion Matthew Parker

This PMC podcast travels over to my side of the pond to hear from Matthew Parker, print consultant and founder of the website profitableprintrelationships.com. Matthew was a print buyer himself for 20 years, working for a variety of organisations before striking out on his own on the consultancy side. Now, he uses his inside knowledge […]

What Do You Think? Was This Marketing Campaign a Success?

Does everyone on your marketing team know what success means? Does the owner know? Here’s an example of the disconnect between the owner and the marketing department. I asked a printing company owner to give me an example of a marketing campaign that was successful and one that was not. This one, he said, was […]

Giving Stress A Beat Down For Better Sales Performance

Stress_Print Media Centr

Friends, I’m not gonna lie to you. I am stressed. Like, in a constant pit of my stomach, breaking out in a cold sweat stressed. And the reasons that I am stressed are many.  Some of them are personal, some of them are family related, and some of them are because of my work. Looming […]

Business Cards, Shoe Leather and Dscoop with Larry Vaughn

Larry Vaughn_Print-Media-Centr

Deborah spoke to Larry Vaughn, Strategic Account Executive at Thomas Printworks and one of the founders of Dscoop, at Edge Orlando in this Podcasts from the Printerverse episode. In this podcast Larry talks about his Dscoop session, which was all about educating attendees on how they can reach beyond their locality to become global printers […]

Champion a Cause to Win Hearts, Loyalty, and New Print Customers

Cause_Marketing-print-media-centr

In 2019, Millennials (23-38 years old) will take over the earth as the largest living adult generation projected to number 73 million, according to the Pew Research Center. Over 85% of Millennials correlate their purchasing decisions to RESPONSIBLE EFFORTS a company is making. (SquareSpace) 91% of Millennials would SWITCH BRANDS to one associated with a cause. (Cone […]

Every Picture Sells Your Story, Don’t It?

One of the best side-effects of hosting #PrintChat is the ability to see patterns in the chatters responses over time. I have a few topics I reword and ask about now and then to see if there has been any progress or deterioration with the subject at hand. Online portfolios/image galleries of client work on […]

Sales and Strategy Lessons From a World Class Brand

I am going to start this post with a huge disclaimer.  I AM NOT A DISNEY PERSON. My kids are not Disney kids. We are not a Disney family. But we went there. Oh yes, we did. We decided to tack a couple days on at the parks because we were going on a cruise […]

How to Send Cold Emails Without Being Clueless

Over the years I have designed very successful cold email campaigns that converted in the double digits. I’m not against them. However, when we think of cold emails, we are more likely think of this poor example: “Do you have any printing we can bid on? We have very good prices. We do brochures, business […]

If Kelly Mallozzi Was Your Boss (and oh how she wishes she was)

If I were your boss _ kelly mallozzi _ print media centr

There’s a difference between being a BOSS and being BOSSY, but it will be hard for you to tell the difference while reading this post, dear readers. Because today I want you to pretend with me. Close your eyes (I mean it, close your eyes!  See what I mean about being bossy? Sheesh) Imagine that […]

Five Gifts You Can Give RIGHT NOW That Won’t Cost You a Penny

Free Gifts _ Print Media Centr

Yes, that’s right. It’s holiday and year-end time; a time when bloggers the world over dig deep into their creative toolboxes to write to you about (wait for it) GIFT GIVING. Ho to the hum. Well, I’m sorry to disappoint you, but I am no different, dear reader. I too, am overwhelmed with family and […]

5 Ways to Show You Are Listening For Better Sales

Active Listening print media centr

Two of my favorite sayings regarding listening come from my work bestie Bill, who always says, “you have one mouth and 2 ears – do the math” and “you learn more with your mouth closed”. REALLY listening to someone is a true gift. Constantly striving to be a better listener is worth it. When you […]