QR code infographic
According to Nathan King at QR Code Awareness, mobile devices have changed the way consumers access the Internet as well as the way marketers are trying to reach customers. QR codes – which direct you to a website, phone number, SMS or other call to action when scanned with your smartphone – are showing up […]
How a QR Code-Driven Game Paid Off in Russia
Back in Mother Russia last summer, energy-beverage brand Red Energy engaged users on a titillating mobile scavenger hunt. The game kicked off in Moscow at the Paveletskaya subway stop, where a user could scan a QR code (a two-dimensional bar code) with his or her phone, then answer a riddle, which led to a QR code hidden […]
QR Code Skill Posters
Physical education teacher Jarrod Robinson (QR Code Orienteering, Bone Up on QR Codes) has inspired Joey Feith, Sports Program Coordinator for Youth Fusion Quebec to produce a series of QR Code Skill Posters. The QR Codes resolve to brief YouTube videos of the skill being demonstrated (example). The first is on the Volleyball Overhand Pass […]
Direct and Indirect 2d Barcodes
via Direct and Indirect 2d Barcodes: Some of the most common questions in my inbox relate to the difference between direct and indirect 2d barcodes, so for those that don’t know already I hope this will help. Direct: The data is embedded in the code. Take for example QR Codes which can be encoded with a […]
Lionsgate, Aloft Hotels Run QR Code Campaigns
New campaigns by Lionsgate Films and Aloft Hotels underscore how QR codes appear to be picking up speed in the mobile marketing space. Lionsgate has announced a so-called “physical Internet” campaign for the upcoming movie, “For Colored Girls,” that employs QR codes and SMS promos. Via a system by New York-based Augme Technologies, people with smartphones […]
2-D Bar Code Technology Is Tested on Commuters in Albany
SHARON BOLTON spotted “those funky tags” — known formally as two-dimensional bar codes — when she took her college-age daughter to catch a train at the Rensselaer rail station near Albany last week. “I looked up and saw these little black-and-white boxes on the lime green wall,” said Ms. Bolton, a graphic artist from Saratoga […]
Allure Mag shares results from QR contest
Back in July, GoMo News reported that Allure magazine was launching a give-away promotion powered by Microsoft Tag mobile barcodes. The contest gave away $725,000 of beauty products over the course of a month, to people who scanned the Tags with their mobile devices. And Allure is reporting an impressive increase of entrants into the […]
First U.S. newspaper offers readers interactive access for editorial content
amNewYork, Manhattans most distributed daily newspaper, is offering readers enhanced content with Microsoft Tag. By connecting its audience with additional editorial content that can be accessed via mobile devices, amNewYork continues to achieve its goal of getting readers “Manhattan Ready” with quick and efficient access to the latest information.Microsoft Tags allow readers to scan a […]
5 Ways QR Codes Make Direct Mail Mobile and Interactive with Smartphones
One of the newest and most intriguing ways marketers are integrating mobile with the traditional power of direct mail is through QR codes, or Quick Response codes. These two-dimensional barcodes can feature PURLs that drive users from printed material to the Web via smartphones. QR codes can turn a printed direct mail piece into an […]
700% Increase in Barcode Scanning
I have written numerous times about the integration of QR codes into traditional media channels. The majority of these posts focused on the heightened engagement that can be forged by extending one’s content experience via 2D barcodes. This, of course, led to pondering the utility of QR codes to digital out-of-home media networks. With the […]
New Digital Print Council White Paper: QR Codes, A Guide for Printers
Just as VDP and PURLs are critical when talking to marketers about cross-media campaigns, QR codes must also be part of the conversation. This technology is being used to direct consumers to more specific information, promote a product or brand, and track the ROI of a promotional campaign. The Digital Printing Council’s newest white paper, […]
150 ‘Must Read’ QR Code Stories of 2010
If you are researching two dimensional (2D) scan codes such as Quick Response codes, EZcodes, Microsoft Tag codes, FOX Codes – to help your company leverage smartphones and integrate the codes into your product packaging, promotion, publicity, social media and advertising – here are the Top 150 “Must Read” Quick Response (QR) code* stories of […]