Heidelberg Verifies Anicolor Cost Leadership Using PrintAS Calculator from PIA
Kennesaw, GA, Jan. 28, 2014 – Using software from Printing Industries of America (PIA) and its own data, Heidelberg has verified that its XL 75 Anicolor digital offset press is less expensive than a 4-up e-ink-based system for runs as low as 250 29”x23” sheets. PIA, the industry’s largest trade association, recently released its PrintAS Cost Calculator […]
Why Should I Buy Print From YOU?
“Hi. My name is Frank and I work for an award-winning printing shop. We use the latest technology to bring you the best product. We do it quicker than anyone else and our prices can’t be beat.” Does this sound familiar? Do you use these, or similar, words when calling on prospects? Does it work? […]
Meet Jim Raffel, CEO Of ColorMetrix And Renaissance Road Warrior!
As promised in my LinkedIn group, this year I am going to share a lot of information from, and about our community through PrintMediaCentr. There is no better way to kick this off than to introduce you all to Jim Raffel. I met Jim in person at SGIA Expo 11, (here is video proof) and […]
The Power And Challenges Of Personalized Marketing Communications
by Randy Hardy Are You Talking to Me? Anyone involved in marketing today knows that to get heard by your audience, you need to deliver a personalized message that speaks directly to them. Personalization has been proven to improve response rates and create a greater connection with the recipient. Printed personalized direct mail pieces […]
20 Questions With @HeidelbergUS HQ!
Greetings Citizens! I am honored to let you know that I have been invited to Heidelberg HQ in Atlanta to represent the Printerverse at a very cool event on January 29, 2014. I will be sharing the launch of a new product with all of you LIVE through the magic of social media! And after […]
43 Ways To Keep Your Print Fun And Funky From @FoldingFanatic!
2014 just started off with a HELL YEAH! Trish Witkowski, everyones FAVORITE Folding Fanatic, reached out to let me know about an AMAZING offer she has created. I will leave it to her to explain, but I have to remind the PRINTERS out there that stocking up on cool dielines and then sharing them with […]
The CMKY Manifesto: Re-Think Print in 2014
I am declaring the following topics OVER and DONE WITH in 2014! Anything claiming or alluding to print being dead, dying, or in need of a health plan. Who thinks print is dead? LOOK AROUND! Go into a grocery store. Music didn’t die when they stopped producing 8-tracks, albums, and cassettes; only the delivery device has evolved. […]
Are You Pricing Print Without Including Value?
A commodity is defined as something that is bought and sold. Commoditizing is defined as rendering (a good or service) widely available and interchangeable with one provided by another company. As a print customer, those are two different things – if Printers want them to be. We all know how we got here. The economy […]
Continuous Improvement For Customer Experience
by Chris Echevarria Last month I addressed the fact that not every customer visit, engagement or contact will go smoothly. While you, your staff, and all the stakeholders involved, may like this to happen and bosses may think this is always possible, we’re dealing with human beings and circumstances that don’t always read from the same […]
Some Video Aids To Achieve Success On Your Lean Journey
By Terry Rayner Lean is incredibly simple; however, it requires passion and perseverance. If you are starting out on a lean journey I would suggest that you get your entire company together and tell then why you are implementing Lean and the benefits that Lean will bring. The web is a great place to find support […]
Profit is Paramount in Prognostications for Print
by Sandy Hubbard, Print Futurist There are new opportunities everywhere for printers. Diving into growth areas can be risky, though, so I recommend partnering with trusted experts or trade providers until it makes sense to pull services in house or buy new equipment Here are ideas for services to add in the new year: Printed […]
ASK ROCK: Redefining Retirement
Welcome to ASK ROCK, a monthly advice column where industry expert Rock LaManna will answer your questions on topics such as: key financials for business, and how it can lead to profitable organic growth, M&As, strategic alliances, succession plans, and exit strategies. He will also talk about leadership and present family business case studies. Do you have […]