by Deborah Corn | #Print17, #PrintSales, Buyers, Consumables, Design, Digital Print, Direct Mail, Education, Featured, GRAPH EXPO, Inkjet, Marketing, Newsletter, Operations, Packaging, Paper, Print Buying, Print Media, Print Media Centr, Print Sales, Print Services, Printers, Printerverse, Publishing, Sales, Software, Software and Systems, Tips, Tools, Training, Trends, Web to Print (W2P), Workflow
Q: How many Printers does it take to print a light bulb? A: You don’t know, you don’t print light bulbs… right? Because anyone can print a light bulb. You don’t want to be in the light bulb business. If you are, then you compete with everyone – including...
by Kelly Mallozzi | #PrintSales, Newsletter, Operations, Print Sales, Print Services, Sales
A lot of people have a lot of opinions on fear. Some say it is a great motivator. Others will say that you should never let it guide you. There is no denying, though – most of us do experience fear of SOMETHING at SOME point in our lives. Being afraid, or worried,...
by Deborah Corn | #PrintSales, Digital Print, Featured, Marketing, Newsletter, Operations, Packaging, Print Fight Club, Print Media, Print Sales, Print Services, Printers, Sales, Tips
I recently spent some time with HP at Interpack 17 in Germany (watch the videos!). As usual they had a plethora of products and services that are wowing the packaging industry and pushing the packaging envelope way beyond the corrugated box. It’s really cool to get a...
by Kelly Mallozzi | #PrintSales, Newsletter, Operations, Print Sales, Print Services, Printers, Sales, Training
In my illustrious 7- year career as a consultant/coach/headhunter/social media ambassador/advisor to the C Suite/Chief Bottle Washer and Overall Team Player, I have been fortunate to work with many awesome graphic arts companies from sea to shining sea. I have met...
by Sandy Hubbard | #PrintSales, Data, Print Media, Sales
Every year I hold a deep data dive with my clients, and we focus on their ideal customers. We want to see who or what sends us our best customers and which factors influenced the sale. Once we know that, we can build a sales process so we can successfully close a...
by Deborah Corn | #PrintSales, Featured, Marketing, Newsletter, Print Buying, Print Sales, Print Services, Printers, Sales, Tips, Training
Greetings Citizens of the Printerverse! As promised in my post last month I will be rolling out results from my 2017 Print Buyer Survey. The survey background info can be found here. If you haven’t read it please do that first, then come back to this post to...
by Sandy Hubbard | #PrintSales, #seo4printers, Data, Marketing, Newsletter, Print Media, Print Sales, Sales
There are three questions to ask new customers that will DRASTICALLY improve your print sales. You must learn to ask “How, what and why” in your sales conversations. HOW: Let’s start with the first one, the door opener. If we’re feeling shy about this process,...
by Kelly Mallozzi | #PrintSales, Employment, Newsletter, Print Sales, Print Services, Printers, Sales, Tips, Training
Scarcity: A noun meaning the state of being scarce or in short supply; shortage. Abundance: A noun meaning a very large quantity of something. When it comes to looking at a person’s outlook on life, people are often lumped into one of two categories: optimists or...
by Kelly Mallozzi | #PrintSales, Finance, Newsletter, Operations, Print Sales, Sales, Tips
Yep – I am a child of the 70s and 80s. And yep – I am music obsessed. And nope – I’m not sorry. As I sat down to write this happy-new-year-now-get-your-ass-in-gear post, I was brainstorming about growth metaphors. And here is what is tricky about the truth about...
by Joanne Gore | #PrintSales, Newsletter, Operations, Print Buying, Print Sales, Print Services, Printers, Sales, Training
There has always been a propensity to sell print based on price. Yet we recognize that we also need to sell quality. And service. And value. A quick google search on the term: how to sell print, showed 136 million results. There is clearly no lack of information...
by Kelly Mallozzi | #PrintSales, Newsletter, Print Sales, Print Services, Tips
There are so many moments in sales that feel like a game. And in most games, somebody wins and somebody loses. Whether we are talking about going up against our most fierce competition during a significant RFP, or a co-worker during the annual sales contest,...
by Sandy Hubbard | #PrintSales, Marketing, Newsletter, Print Media, Print Sales, Print Services, Tips
When building an integrated marketing campaign, it’s vital to focus on WHY you are communicating with prospects and HOW. I see printing companies get bogged down with the WHEN parts of the campaign. They struggle with creating a schedule for contacting their...
