An Important Message from Realtors to Printers: Location, Location, Location
Google loves to reward local businesses. And, Google wants to deliver accurate local results to those doing online searches. For that reason, printing businesses should take advantage of an easy and effective way to be found online: LOCATION, LOCATION, LOCATION! Location marketing shows local customers you are interested in them! Yet so many printers do […]
12 Tips and Tools For Becoming a Successful and Prepared Print Professional
We increase our odds of being successful when we’re prepared. The right tools make a difference when you are a recent graduate or starting on your professional career path in the printing industry In fact, you can open doors by being the one who is ready to go when opportunities arise. Preparation pays off! Here […]
Do You Smell What I Smell? Clean Up Stinky Data, Stat!
If you are using your customer’s stinky old data and mail lists for email or print-to-mail campaigns… PLEASE DON’T! As printers and marketers, we have to set the bar high when working on customer campaigns, and that means using proper data hygiene methods. If your customer’s data doesn’t pass the sniff test, take the steps […]
PG Turns the Tide With a Flood of Print and TV ads
How Procter and Gamble turned around the negative publicity surrounding Tide Pods with a well-choreographed Super Bowl advertising campaign using print, television and direct mail. The internet memes were spilling over into Mom-land, which means my mom, who doesn’t even know what a meme is, knew about Tide Pods. “This is no joking matter,” my […]
First Steps For Marketing Your Personal Brand
When you are building your personal brand, it’s a lot like marketing your company. You have a daunting number of choices about where to put your marketing efforts. Before you take the first steps in marketing your personal brand, here are a few considerations: What are you doing that’s already working? If your audience is […]
Carpe Printum: New Ideas to Help You Seize the Print!
When you visit the Printerverse, you learn how printers can Carpe Printum — seize the print and get ahead of the competition! The Printerverse is a cool trade show feature at Print / Graph Expo. It is brought to you by Print Media Centr and its Intergalactic Alliance of the Printerverse. This year, the Alliance […]
The “Year of Color” is Here! (Are You READY?)
Optimism is in the wind. Things are picking up. People are feeling better. The clue? Color. People NEED color. They CRAVE color. So if I’m right (and I think I am), we’re going to see printed items with vivid color. Print design trends often follow consumer preferences in retail, home furnishings and fashion. Based on that, […]
Holograms and Print – An Interview with Scott Manduck of VideoPlusPrint
I (virtually) met Scott Manduck of Video Plus Print a year or so ago. I was exploring the prospect of using video brochures in a campaign. He noticed my interest and sent me a LinkedIn message. We kept in touch and recently I received an email from his company that included a video of a new […]
11 Tips For Turning Dabblers and Drifters into Marketing Do-ers
Do you do a little of this and a little of that in social media, email marketing, print, direct mail, and blogging? Do you dabble and drift without a specific, written marketing plan? You are not alone. I meet many dabblers and drifters in the printing industry. In every industry, as a matter of fact. […]
[VIDEO] HP and Webcom Present: OneBook Case Study
HP, Webcom, and the authors of “Unsquaring the Wheel” discuss how digital printing driven by HP OneBook technology was used to produce customized copies of the book for Graph Expo. The panel will also dive into how these technologies can be extended to deliver books, journals, magazines and catalogs in any run length — even […]
Print Helps Broadcast Emails Deliver Important News
Is there a better way than impersonal, mass emails to communicate important news to customers and residents? Our school district here in Portland, Oregon collects parent email addresses and bombards us with information. I would opt out, but every once in awhile something important shows up. A few months ago the district notified us that […]
DRUPA Takeaways From a Stay-At-Home Attendee
I attended the largest global print trade show for 11 days by way of Twitter and the #drupa2016 hashtag. By attending virtually, almost everything I “saw” at the show was a result of a tweet, a photo or an article that was linked to a tweet. From a stay-at-home attendee’s perspective, here are the takeaways: Everything’s […]