RIT Study on VDP Now Available
Jeanette Bredsten is a member of my LinkedIn Group Print Production Professionals and Graduate Student, School of Print Media, at the Rochester Institute of Technology. She, along with Patricia A. Sorce, PH.D, have completed a study on VDP. Jeanette wrote “The survey-based study investigated the amount of personalized print produced by printing companies in Europe, the challenges these printers are facing […]
Heineken U-code Proves Some Marketers Do Get It!
For all the horrid examples of QR use – here is a GREAT ONE! Thanks to Creative Guerrilla Marketing for posting and tweeting a link to this video. Agency: Leo Burnett WarsawCreative Director: Paweł Heinze, Krzysztof IwińskiCopywriter: Anna Gadecka, Kamil KowalczykArt Director: Yigit Unan, Robert ChudzikAccount Manager: Jacek PilachowskiAccount Executive: Dominika GowikPhotographer: Lukasz MurgrabiaArt Buyer: […]
Printed Business Cards Based on Facebook Timelines
Well, this is quite a coup for Moo.com! And of course a win for PRINT! According to PrintWeek “Moo.com currently does 100% of its printing in-house on four HP Indigo 5500 presses, although it has previously outsourced its UK print production to its neighbouring Clerkenwell digital printer 1st Byte. Moo expects to manage the bulk of […]
Why Marketer Love for QR Codes Is Not Shared by Consumers
Although AdAge posted this yesterday, the are citing stats from July of 2011, so the percentage of scanners most likely has gone up by now. However, that still doesn’t detract from the minuscule amount of scanners even if that number rose to 10% of all mobile phone owners by December. It’s the same problem we […]
More Than Half of Americans Think the U.S. Will Never Go Paperless
This is quite interesting – especially that 63% of the 18-29 year olds polled believe we will never be a paperless society. That is quite contrary to what seems to be the common belief that this age bracket lives and prefers to live electronically. What isn’t mentioned is WHY they think we will never go […]
Win a FREE ticket to PODi AppForum 2012!
The PODi AppForum conference is 3 days of innovation and ideas for making more money with digital printing. Join us & hundreds of your peers in Las Vegas Jan. 23-25, 2012 for the industry event of the year. (Full 3-day conference valued at $1,295) Click here http://appforum2012.org/pmcfree and enter before January 5th for your chance to […]
Color-fooled: Visual Stimulus and Marketing [Infographic]
BY JULIE TABOULI It’s that annoying realization: “Wait…did I really just put that in my shopping cart because of the pretty packaging?” Chances are… Yes, you just did. You just got color-fooled. But don’t worry, it was no simple trick… scores of psychologists have been at work setting up these intricate, appealing traps for decades. We are […]
Coca-Cola tests NFC advertising in Singapore
It’s very nice to see that NFC and QR are living happily together in Singapore 🙂 Coca-Cola has launched an NFC out-of-home advertising campaign in Singapore. By Sarah Clark The campaign promotes the company’s Coca-Cola and Fanta drinks brands and uses the NFC-enabled Mobile Life! network of two hundred advertising panels introduced by Clear Channel Singapore […]
PMC's Top Ten Posts of 2011
These ten posts alone accounted for over 19,000 unique page views in 2011. Here are your favorites in order of popularity… Infographic: The Psychology of Color for Web Design To QR or not to QR: What would you have done? Solar Powered Print Advertising What Printers Might Not Know About Print Buyers (but should)… A […]
Can Personalized Ads Save Magazines?
Those who HAVE the data, know how to MANAGE and can use it CREATIVELY… will win!!! by Lucia Moses Some Popular Mechanics subscribers got something extra with their November issues. The issue was bundled with an outsert from Hewlett-Packard that greeted them by name and showed a scene specific to their hometown. Inside the issue was a […]
National Ad Division Goes After Retouching of Beauty Ads
There have been a bunch of articles lately out there regarding retouching and most of them aimed at the Beauty Industry. I guess they must be an easy target in regards to getting funds to “fight the pixel injustice” but I have to say I think it’s going a bit overboard now, and that concerns […]
The 12 days of Printmas… a Sing-A-Long
Nope, I have already done my holiday caroling in this video for Mohawk Make Ready, so instead I am rotating the table in your direction… It’s your turn to have some fun and share your creative Holiday spirit with all of us!! I have provided lyrics and I’m inviting all of you to make a video […]