Print Samples: Create Your Own Magazine

a multi color image of a retro Television with an antenna

When was the last time you told someone about a great magazine article you read online? For many, reading online is done in snippets between other activities, and the content seems more fleeting. And, then there are printed magazines. Those lovely to-touch pieces of print inform, entertain, and intrigue. We used to think that magazines […]

Print Samples: The Wonderful VIGC Member Package

a multi color image of a retro Television with an antenna

Do you belong to an association? A bowling league? Intramural golf? What about a print association? Is that association keeping you educated? Are they helping you lift your business? One group that I love does this. It’s the Flemish Innovation Center for Graphic Communication, known as VIGC. I love this organization because they are active. […]

Print Samples Danish Style

a multi color image of a retro Television with an antenna

Print shows in Europe often bring out displays of amazing print samples gathered by passionate people who want to share and educate. One of those passionate people is Janne Høgshøj, the Danish Connection. At the 2019 Danish Sign, Print & Pack, Janne brought her amazing collection of print. It spanned marketing, packaging, and conceptual art […]

Leveraging the Power of Digital Media to Grow the World of Print

image of digital media devices

The title sounds a bit like a paradox! But the idea came to me this cold winter morning as I sat with my parents pouring over old photo albums. The power of print to rebuild human connections. Every January I order photobooks of my Facebook photos. They select, print, and send me the album and […]

This is Your Brain on Marketing

abstract image of brain

Remember the 1980s public service announcement: “This is your brain on drugs. (Egg sizzles in a hot frying pan.) Any questions?” As kids, we all made fun of the ad, and it became the meme of its time. But it made an impression. It had a short, simple message with a shocking image. No long explanations […]

Being a Better You is a Marketing Advantage

self improvement for business advantages print media centr

How do you create the kind of business that people want to work for, sell for, and advocate for? You have to start with people.  In my experience, when my clients work on improving themselves, the ripple effect creates a distinct marketing advantage for the business — including the ability to market to potential employees […]

Stunningly Simple: An Uncoated Viewbook Beats Out the Bling

how to use uncoated paper for stunning impact

In the past, my client sent top prospects a glitzy book — a sales-oriented white paper. It was packaged in a royal purple turned-edge leather binder with a branded silver clasp. Bling-a-bling-bling! The white paper (created by a big-name agency) was crammed with features and benefits, had pie charts and QR codes, and the typical […]

Do You Have What it Takes to Build Your Print Business?

How to Build Your Print Business_Sandy Hubbard_print media centr-01

Many years ago my printer called me to ask me to help Ed, a customer who was struggling financially and more than 120 days behind in payments. “Ed’s a great guy,” the printer said, “It’s a long shot, but if there’s any hope of getting his business turned around, we think you’re the one who […]

Control Pricing and Put Print Profits Back in Your Pocket

Printers Put Profit Back in Your Pocket_Print Media Centr

Assumptions about pricing can kill your business. Here’s an example. Recently I helped a printer get rid of half of his business that was dragging him down.  He had spent ten years using loss-leader pricing on half his products. For an entire decade, he made pricing assumptions without backing them up with facts. He had […]

Timing is Everything When Educating Customers About Print Marketing

Educating Customers about print marketing for print sales success

Timing. Is. Everything. Do your print customers know this? Do they know the clock is ticking? Do they know that time is flowing and tomorrow things may look very different?  Are you prepared to educate them so they can get time on their side? Then and now.  I help a friend sell ads for our […]

3 Proactive Plans for Productive Planner Prospecting

how to successfully work with meeting and event planners and win new business

Sometime during 2018 a woman walked up to me in the airport and struck up a light conversation about how often she sees me, and we compared our travel schedules while waiting for our pick-ups to arrive. I easily lost in who travels more, but I certainly consider myself a winner since our conversation turned […]

Prospect These Verticals Now for 3rd Quarter Success

target these three 3 types of B2B business for print marketing success in 2021

Even with Americans being vaccinated at an astonishing pace, we are not out of the woods regarding businesses reopening and people returning to offices. As a matter of fact, some companies are choosing to give up the brick and mortar and panoramic views from office buildings and continue working virtually as they have for over […]