There is a Printerverse

Flash_v1_123_Print Media Centr

That is not news to regular Print Media Centr visitors, but until recently my multiverse guidebook didn’t include ink-sniffers and substrate sensitives. Print was all around, but the Printerverse was hidden. With an experience less Brian Greene and more Barry Allen, I did not perceive it until I vibrated through the barrier and saw it myself. So […]

#UKvUSA: Stop The Presses!

Print Media Centr_UK_vs_USA

Welcome to my monthly blogging duel with TEAM UK’s Matthew Parker. If you have been following along you can skip right to the post… and if you are just joining us, here is some background… Matthew and I haven’t always seen eye to eye when it comes to Print Buying. He comes from the UK procurement […]

7 Myths of Selling Print to Startups

When you are trying to sell print to a young, new company — especially a startup in the tech sector — you’ll have better luck if you set aside the myths and consider the facts. MYTH #1: The founder is the decision maker. FACT: When you look at the website for a startup (also known […]

#UKvUSA: Does Your Teamwork, Work

Print Media Centr_UK_vs_USA

Welcome to my monthly blogging duel with TEAM UK’s Matthew Parker. If you have been following along you can skip right to the post… and if you are just joining us, here is some background… Matthew and I haven’t always seen eye to eye when it comes to Print Buying. He comes from the UK procurement […]

Print Media Centr, Domtar Paper and Avanti to present Pre-Conference Program at Xploration® 16

The Ultimate Marketing Workshop for Printers: Solid Strategies for Sales Success  Xplor International, the worldwide electronic document systems association, today announced, a pre-conference program presented by Print Media Centr, Domtar Papers, and Avanti as part of Xploration® 16, being held April 5-7 at the Caribe Royale Orlando in Orlando, Florida. Deborah Corn, Principal at Print […]

Partner Pre-Nups Ensure Easy Break-Ups

At a recent #PrintChat I presented questions for the topic of “Moving Mayhem” (see chat questions, stats and replay here) and our discussion centered around print customers moving their work from vendor to vendor, and the process for a professional break-up. With the waft of love hanging rather thick in the air thanks to Valentines […]

No, No, No, No! Black Typewriter Font – Just No!

Hi! I’m Chloe! I just got back from a trip and did my usual scan of the mail, and someone sent me, in 2016, a DM piece that is done in a typewriter font laser printed onto a preprinted shell. And then I opened a credit card statement for a new card I opened and […]

Young Companies are Buying Print and It’s Blowing my Mind

I just finished a project with a company that’s so print-loving it blew my mind. I’ll call them Nater’s Skateboards to protect their confidentiality. First things first: Nater’s Skateboards is a crazy huge buyer of print. Here’s why it blows my mind that they love print: The company is young, less than two years old. […]

#UKvUSA: Is Triple Bidding a Waste of Time?

Print Media Centr_UK_vs_USA

Welcome to my monthly blogging duel with TEAM UK’s Matthew Parker. If you have been following along you can skip right to the post… and if you are just joining us, here is some background… Matthew and I haven’t always seen eye to eye when it comes to Print Buying. He comes from the UK procurement […]

The Year Ahead: Q&A With Amit Shvartz, Scodix

Amit_Scodix_Print Media Centr

Was 2015 a good year for print? How do you measure success? Printing and print is a challenging business. In Scodix, we focused our efforts on delivering new products and solutions to our customers who were primed and ready for change – and for growth. During 2015, we introduced the new Scodix Foil™, an inline […]

Print Customer Convenience And Communication Crucial In 2016

Trending in 2016_Print Media Centr

All the industry predictions and sound strategy advice offered this time of year won’t make a bit of difference if you have no customers or prospects to work with. Since I am on the receiving end of your sales calls, emails and the occasional package of printed materials, I am going to dedicate this post […]

2016: The Year of Automated Relevance

Print Media Centr_Christine Alexander_automate

I’ll never forget the first time I sat down with a Fortune 500 company to discuss the idea of implementing hyper-personalized direct mail marketing to the millions of people in their loyalty rewards program. They were the largest advocate for direct mail communications I had ever seen in my brief four years in printing sales, […]