How Many Printers Does It Take to Print a Light Bulb?

How Many Printers Does It Take to Print a Light Bulb?

Q: How many Printers does it take to print a light bulb? A: You don’t know, you don’t print light bulbs… right? Because anyone can print a light bulb. You don’t want to be in the light bulb business. If you are, then you compete with everyone – including...
Take a Cue From The Olympics and Share Your Backstory for Success

Take a Cue From The Olympics and Share Your Backstory for Success

EVERYONE loves a good backstory whether it’s a rag to riches journey, or overcoming the hardships, struggles and obstacles of an unwinnable situation. These archetypal scenarios touch upon our collective consciousness and emotionally connect us to people, and events...
Beacon Technology: The Next Wave of Interactive Marketing is Here

Beacon Technology: The Next Wave of Interactive Marketing is Here

When I decided to write a column on recent use and discussion of QR codes, I knew I wanted to follow it with a piece about fresher technology that is used with similar intent. Beacon technology was the first thing that came to mind. I thought of beacons in part...

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