The Word I Am Eliminating From My Sales Vocabulary

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“You don’t need to be better than anyone else you just need to be better than you used to be” In his mega-best-seller The Power of Intention, Dr. Wayne Dyer believes that we should consider intention as a force in the universe that allows the act of creation to take place. The book explores intention—not as […]

What the NFL Can Teach us About Covering a Big Event on Social Media

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If you read my article last month then you know that I am gearing up for my first ever GRAPH EXPO. As I mentioned before I am a lucky girl to be able to help cover social media for GRAPH EXPO right on the show floor. That means for all printers, graphic designers, and direct […]

What Are Your Olympic Printing Events?

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Hi! I’m Chloe! I can’t help admiring all of the Olympic athletes in Rio. They have passion and dedication, and they are showing the world their best. It got me to thinking that everyday we participate in a number of Olympic sports of our own as we go through tryouts, work to meet deadlines, wait […]

Turn Summer Friday’s Into Win/Win Days With Your Customers

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I was recently elected to the Board of The Advertising Production Club of NYC (yes WOW, I know!) which has brought me back deep into the agency world. It’s already been amazing reconnecting with people I’ve worked with and making new connections in the short time I’ve been involved. Last week during a call discussing plans for upcoming […]

Caution: Dangerous B2B Marketing Fail Ahead

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This is a story many of you will be uncomfortable with. It touches upon the BIG FEAR many companies have in the digital age regarding negative press, comments and reviews freely flowing through the blog and socialsphere. While some of these stories end up in the horror genre, this one about Mindfire has a very happy […]

Web to Print Solutions Benched by New Tech

Guest Post by Alex Almada, Propago YES, we offer the services to help you, but this post is not about that. This post is about why Marketing Asset Management matters and what you as a printer need to know. Web to print, web2print, or W2P, whatever you call it, they all mean the same. What […]

3 Ways Your Company Can Avoid a LinkedIn Level Disaster

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Social media is one of the most powerful tools people have at their disposal, and when it comes to the professional side of things, LinkedIn reigns supreme. With respect for all LinkedIn has helped me accomplish since 2008, this post is not about bashing them, it’s about learning from mistakes made by a service provider, […]

Partner Pre-Nups Ensure Easy Break-Ups

At a recent #PrintChat I presented questions for the topic of “Moving Mayhem” (see chat questions, stats and replay here) and our discussion centered around print customers moving their work from vendor to vendor, and the process for a professional break-up. With the waft of love hanging rather thick in the air thanks to Valentines […]

4 Signs A Printer’s Website Needs Refreshing

Your website often serves as the initial handshake between your company and your prospects. Are you serving up a strong and confident grip, or does it leave your visitors hoping for just a little bit more? I’ve recently spent a lot of time looking at the websites of various commercial printers, and I have to […]

A Vision of a Perfect World of Communication

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Communication has changed a lot over the years; we now have smartphones that can do just about everything except brush our teeth. Our inbox replaces our mailbox in many cases so that we can funnel communications through our preferred channel—and our text message and push notifications serve to remind us when we forget to dig […]

#UKvUSA: Is Triple Bidding a Waste of Time?

Print Media Centr_UK_vs_USA

Welcome to my monthly blogging duel with TEAM UK’s Matthew Parker. If you have been following along you can skip right to the post… and if you are just joining us, here is some background… Matthew and I haven’t always seen eye to eye when it comes to Print Buying. He comes from the UK procurement […]

The Year Ahead: Q&A With Amit Shvartz, Scodix

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Was 2015 a good year for print? How do you measure success? Printing and print is a challenging business. In Scodix, we focused our efforts on delivering new products and solutions to our customers who were primed and ready for change – and for growth. During 2015, we introduced the new Scodix Foil™, an inline […]