Lionsgate, Aloft Hotels Run QR Code Campaigns
New campaigns by Lionsgate Films and Aloft Hotels underscore how QR codes appear to be picking up speed in the mobile marketing space. Lionsgate has announced a so-called “physical Internet” campaign for the upcoming movie, “For Colored Girls,” that employs QR codes and SMS promos. Via a system by New York-based Augme Technologies, people with smartphones […]
Running a Business from Your Mobile
“4.2 billion out of six billion people in the world own toothbrushes, and 4.5 billion people own mobile phones,” was the buzzed about statement at the annual Mobile Marketing Association Forum Asia Pacific conference earlier this year. That’s a pretty bold statement, but it’s one that small businesses should pay close attention to while brushing, […]
Mobile to Become a $1 Billion Business in U.S.
Mobile is red hot this year, but it still won’t be a billion-dollar ad business in the U.S. until 2011, according to new eMarketer estimates. According to a new report, U.S. mobile advertising spending will reach $743 million this year, up a whopping 79% from $416 million the year prior. Mobile spending will cross the $1 […]
Allure Mag shares results from QR contest
Back in July, GoMo News reported that Allure magazine was launching a give-away promotion powered by Microsoft Tag mobile barcodes. The contest gave away $725,000 of beauty products over the course of a month, to people who scanned the Tags with their mobile devices. And Allure is reporting an impressive increase of entrants into the […]
5 Ways QR Codes Make Direct Mail Mobile and Interactive with Smartphones
One of the newest and most intriguing ways marketers are integrating mobile with the traditional power of direct mail is through QR codes, or Quick Response codes. These two-dimensional barcodes can feature PURLs that drive users from printed material to the Web via smartphones. QR codes can turn a printed direct mail piece into an […]
Nokia turns a smartphone into a virtual paintbrush
Talk about a cool interactive experience. This installation for Nokia World turns a Nokia N8 smartphone into a virtual paintbrush. Users can throw paint on an LED billboard with the flick of a wrist, or turn phones into paintball guns by breathing into their handsets. As an event-based execution, the interactive application succeeds in generating […]
150 ‘Must Read’ QR Code Stories of 2010
If you are researching two dimensional (2D) scan codes such as Quick Response codes, EZcodes, Microsoft Tag codes, FOX Codes – to help your company leverage smartphones and integrate the codes into your product packaging, promotion, publicity, social media and advertising – here are the Top 150 “Must Read” Quick Response (QR) code* stories of […]
Mobile devices become new link between sports fans & advertisers
The Pittsburgh Penguins, who had a major draw in their young center Sidney Crosby, were looking for an innovative marketing approach to spring back from recent National Hockey League troubles. Fan morale by 2008 had been dampened by the team’s loss in the Stanley Cup finals to the Detroit Red Wings that year and by […]
Is A More Insidious Industry-Written Net Neutrality Proposal On The Way?
A an industry group made of dozens of high-profile technology companies including Apple, Microsoft and Nokia, announced “significant progress” on its recommendations on how the Internet should be regulated. It will be interesting to see in what ways how the recommendations from the Information Technology Industry Council will differ from the “policy framework” put forth […]
Apple and Google prepare for mobile ad war
The mobile advertising business is puny. But don’t tell that to Google and Apple. Advertisers are on track to spend only $1 billion globally on mobile advertising this year, compared to $45 billion on all online ads, according to Sandeep Aggarwal, analyst at Caris & Co. So it might surprise some people that Google and Apple […]
Can Augmented Reality Help Save the Print Publishing Industry?
Image via CrunchBase There’s a memorable scene in the movie Minority Report where a man reads a futuristic newspaper with rich embedded multimedia updating live with breaking news. While we are a long way seeing anything like this in the hands of the general public, a German newspaper has taken a small step in that […]
Mobile Marketing Evolves Beyond the Mobile Phone
Image via CrunchBase Mobile marketing is no longer limited to the relatively minuscule screens of our mobile phones. With companies like Apple leading the way, the mobile marketing industry is now evolving to accommodate something it isn’t used to targeting – an audience not holding a mobile phone. But amidst the boom of the tablet […]