Not All Mobile Marketing Solutions Are Equal [Infographic]
With a growing number of consumers searching for products and services on mobile devices, your mobile presence will need to be examined or re-examined to stay in the game for 2013 and beyond. My suggestion is not to jump on the first on the first drop and drag software solution out there, but to work […]
What’s New in Near Field Communications
by guest blogger Ben Freund Near Field Communications has been touted as the next big thing to unite print and digital mediums for years now. The technology allows tiny RFID circuits, or “tags,” embedded in physical objects which send data directly to NFC-enabled phones and devices. Although NFC technology hasn’t taken the world by storm […]
Will Verizon’s New Data Pricing Be The Real QR Killer?
Beware of the new threat in town… MOBILE DATA PLANS! In the new pricing structure, a consumer can choose to pay MORE for a super-sized data plan and life goes on for them as normal. If they choose a tiered option, then they pay for the amount of data they will access – like choosing […]
Movie theaters turn pre-show trivia into smartphone game with prizes
If you ever saw the movie “Defending Your Life” with Albert Brooks and Meryl Streep (and if you didnt put it on your list now) Albert gets hit by a bus in his brand new Mercedes and essentially goes to purgatory where he is put on trial to “defend” his life. The judgement will decide […]
NFC Technology is the New QR Code
When the NFC buzz started a few years back, I was all excited since like many I was having bad experiences with QR codes and was hoping something “better” would come along. When this tech did, it was limited in use for mobile payments, but some very smart marketing people jumped on it and saw possibilities […]
Infographic: Instant America
Patience, is not one of my strong points. While I always thought that I was a high-level impatient, according to this infographic I might now be need to reclassify as an amateur. Sure, a spinning wheel on my computer can still send me over the edge, but I dont abandon my search! Seems there are […]
Ad Agency Turning Homeless People Into Walking Wi-Fi hotspots
For the first time since Ive starting blogging at PMC, I had NO CLUE how to categorize this information and I even considered adding a “WTF!” tag. No comment I could make here would be appropriate, so I will just pass along this story along and try to go about my day. via: Homeless people […]
Geo-targeting apps may find themselves in 2012
Print take notice! WHERE your audience sees you is moving up this list in regard to value added, location based offers and content via mobile! I wonder if there is ALREADY and APP for that? Hmmm…. oh yes, now I remember DOCUMOBI! Created FOR Print by Print People. Read this article on why location matters […]
Peapod, P&G tap mobile to simplify grocery shopping for commuters
Last year, the QR grocery store in the subway in Seoul, Korea created quite a bit of buzz not only for the great idea, but for a creative and practical way to apply QR based shopping into our lives. About a month later, posts started popping up that the QR grocery store was in fact […]
NOKIA Lumia Live Launch Lights Up London
This is just beyond spectacular. For the launch of their new Lumia 800 smartphone, Nokia lit up the sky in London with a 4D light show projected on the Millbank Tower accompanied by an original track and live mixing by deadmau5. On top of that, Nokia incorporated a LIVE online broadcast of the event on […]
Enterprise Holdings Launches Industry-Leading QR Code Program
“A QR based renter engagement campaign”… that language is a good sign brands are starting to understand QR codes and the connection between the scanner and the content they access. Will they sell cars? Ultimately that is the goal, but in the meantime both enterprise and Mazda gain a little marketing street cred and come […]
Microsoft Office Unveils the Future
Notice a few things? Not one piece of paper (that I caught), the future still has Polar Bears (yay! – well that is an assumption buy why tease a kid), signage is the “key maker” (if you dont know your Matrix references by now you should look into that), and more poignantly, when reflecting upon […]