Facebook Success Summit 2010 – 50% off Registration!
16 sessions, 22 experts, 1 month. Facebook strategies from the best. Marketers from Intel, Cisco, Microsoft Xbox, SAP, Washington Redskins, & Frye Boot Company share successful Facebook strategies to win business and gain loyal customers. Access these practitioners & more during the fully online FBSS 2010. 50% off won’t last — register now! Related articles by Zemanta 7 […]
Apple and Google prepare for mobile ad war
The mobile advertising business is puny. But don’t tell that to Google and Apple. Advertisers are on track to spend only $1 billion globally on mobile advertising this year, compared to $45 billion on all online ads, according to Sandeep Aggarwal, analyst at Caris & Co. So it might surprise some people that Google and Apple […]
Industry responding to Unisource Print Council challenge
Within the first month of Unisource’s $100,000 Challenge Grant to The Print Council (see http://americanprinter.com/paper-ink/news/unisource-partners-with-print-council-0723), six companies have signed up and joined together to promote the power of print. They are NewPage, Hewlett Packard, Neenah Paper, PrintingforLess.com, MSP Digital Marketing LLC, CRW Graphics, PennLitho, Dome Printing and HBP Inc. Ben Cooper, executive director, The Print […]
New Digital Technology to Lure Shoppers
It’s Steven Spielberg’s futuristic “Minority Report” come to life. Marketing companies are experimenting with a new wave of digital technologies to pitch to consumers while they shop: interactive dressing-room mirrors, kiosks with virtual customer-service representatives, and shopping carts and digital scanners that offer personalized discounts. These futuristic technologies are among the interactive tools on display […]
Personalize Your Marketing The Google Way
Image via CrunchBase It’s safe to say that Google, the worldwide leader in search, knows a thing or two about beating out competition and increasing loyalty. Over the last 12 years, Google has built their empire on a seemingly simple function: providing relevant information to their “customers” (searchers). Even with a 70% market share, Google […]
What's The Difference Between Advertising & Social Media?
by Tom Martin: As a 20 year vet of the ad business that has steadily morphed his focus from traditional advertising to digital/social media strategy, I get this question a lot. Here’s how I answer it. Advertising is about selling. Thus, it is based on interruption and scale. Because you’re interrupting someone that ideally would rather […]
How to Calculate Your ROI With Social Media – Free Online Tools
When it comes to measuring and tracking online and trying to determine what your return on investment is with social media, you first need to ask yourself why you want to participate in social media in the first place. If the answer is to build your brand and develop a loyal following, then you are […]
Do We Need a New Definition of Creativity? In Today's Digital World, the Answer Is Yes
There’s an inevitable moment in most ad industry disagreements in which a creative demands, “Let’s see your portfolio.” The translation is often: What have you actually done? I mean, what have you ever made? The divide is between the people who make stuff (aka creatives) and the people who talk about stuff (aka strategists). The […]
5 Things You Need To Know About Facebook Places Right Now
The official launch of Facebook’s new location-based application, Facebook Places, has a few people talking and many of us wondering what this means for business – if anything at all. Here are five things you should know about Facebook Places right now: Facebook Places Integration. Places is or will be fully integrated with today’s leaders in […]
Are you blind on the Web? 50+ Analytics Tools for Businesses
Web analytics is perhaps the most important discipline for businesses online. In case you don’t know who and why visits you, buys your products and talks about you, you are blind on the Web. Web analytics goes beyond simple SEO metrics. It’s about – usability – conversions – branding – among others. Additionally, with the huge influence of social media, it’s […]
Sequins, Fur and Bar Codes: NY Fashion Week Embraces QR
The hottest accessory at New York fashion week this year may be a bar code. As they move to Lincoln Center, the runway shows, which will take place from Sept. 9 to Sept. 16, are turning the invitation and check-in process over to a computer system. Instead of creating lavishly designed paper invitations, many fashion […]
Mobile Marketing Evolves Beyond the Mobile Phone
Image via CrunchBase Mobile marketing is no longer limited to the relatively minuscule screens of our mobile phones. With companies like Apple leading the way, the mobile marketing industry is now evolving to accommodate something it isn’t used to targeting – an audience not holding a mobile phone. But amidst the boom of the tablet […]