How Old-School Catalogs Help Drive Up Online Sales
I recently received an email from Internet Retailer promoting a piece of research which suggests that online shoppers that received a catalog in the mail spent on average 163 percent more than those that didn’t. One hundred sixty-three percent? That’s a big difference. This prompted me to go back to the research into the Lessons […]
A list of the worlds best brands
Coca-Cola is still the world’s best global brand, according to a survey by consulting firm Interbrand.The soft-drink manufacturer topped the survey for the 11th consecutive year, in Interbrand’s annual ranking of the 100 “Best Global Brands.” The survey says: “Coca-Cola gets almost everything right. Its brand promise of fun, freedom, spirit and refreshment resonates the […]
Newspaper Group Offers a Guarantee to Marketers
NEWSPAPERS are joining media like television and magazines in guaranteeing some results for advertisers. Image by Getty Images via @daylife The Newspaper National Network, which is owned by 25 major newspaper publishers and the Newspaper Association of America, will offer a deal to national marketers that sell packaged goods like health and beauty aids, food, […]
Kraft Testing Interactive Vending Machines
Starting this month, Kraft Foods and partners are beta-testing touchscreen snack vending machines that offer consumers a variety of interactive features — including instant access to ingredients/ nutrition information — while enabling marketers to deliver animated, video and interactive advertising and targeted promotions. The Diji-Touch machines — developed by Kraft, Samsung and Crane Merchandising Systems […]
Honda takes 3-D outdoors
Honda has launched a national ad push with a yin-yang feel for its newest vehicle, the CR-Z sport hybrid. The campaign, via RPA, centers on the fact that the car embodies both sport and hybrid characteristics. Targeting youthful 25- to-35-year-olds, it uses 3D technology for in-theater, print, events and interactive elements. Honda says that on […]
Is A More Insidious Industry-Written Net Neutrality Proposal On The Way?
A an industry group made of dozens of high-profile technology companies including Apple, Microsoft and Nokia, announced “significant progress” on its recommendations on how the Internet should be regulated. It will be interesting to see in what ways how the recommendations from the Information Technology Industry Council will differ from the “policy framework” put forth […]
25 Great QR Ideas….
In this session attendees find out how to integrate Quick Response (QR) codes in their product, product packaging and marketing to increase customer engagement resulting in increased: sales; product use; satisfaction; and fewer call center calls. 1. If your company has a product that requires installation. A scan code on the outside of the box: […]
Poll: Public is not convinced by green marketing
The corporate sector has gone to great lengths in recent years to persuade consumers of its commitment to environmental sustainability. But consumers arent buying it, to judge by the results of a study released this month by Gibbs & Soell Public Relations. Nor, for that matter, do corporate executives — queried in a parallel survey […]
Interactive Twitter-Based Murals in the U.S. Promote Canada
Via: Adverblog
Transactis uses transpromo to win £3M Avis Europe contract
Data insight and document solutions specialist Transactis has employed the digital technology of its InfoPrint printer set-up to help it secure a £3m contract with car hire firm Avis Europe. The Whiston, Merseyside-based company has migrated the production of the company’sinvoice and statements from a pre-printed cutsheet to a continuous-feed operation. By using its InfoPrint 5000 […]
Marketers brace for paper cost increase
Direct marketers and catalogers are preparing to face paper cost increases this fall, while also planning for a possible significant postal rate increase in January. Marketers say volatility in the paper market in recent years, due to economic instability, has made it difficult for them to project costs from one year to the next. Many […]
L.L. Bean Taxed by New Ohio Law
Image via Wikipedia Apparel, outdoor gear and home goods cataloger L.L. Bean appears to be the test case regarding a new Ohio tax law. The state is telling Freeport, ME-based L.L. Bean that it must pay about $210,000 relative to Ohio’s new tax law known as commercial activity tax (CAT). The CAT law was enacted […]