Real-Time Social Conversations Integrated Into Online Display Ads
Ripple6, a division of PointRoll and premier provider of social media solutions for marketers and publishers, today launched two social advertising offerings — Ripple6 Social Ad and Socialite. Social Ad and Socialite incorporate real-time comments from social networking conversations directly into online display ads and, as a result, enhance consumers’ interaction rates with the ads. These […]
How 12 CEOs & Founders are Leveraging Web Video
The debate continues on whether CEOs should be fluent in social media or not, but the number of CEOs using social media to engage customers is still very low, even among technology companies. In the past year it seems that executives have become more comfortable with platforms like Twitter and Facebook. For example, there are […]
FTC Studying Do-Not-Track List for Online Ads
As the House inches forward on comprehensive privacy legislation that could have a major impact on online advertising, a Senate Committee met today to discuss online privacy issues. During the hearing, Federal Trade Commission Chairman Jon D. Leibowitz said multiple times that the agency is currently assessing the viability of a do-not-track list for online […]
How Much Old Spice Body Wash Has the Old Spice Guy Sold?
Isaiah Mustafa, aka “The Man Your Man Could Smell Like,” has clearly broken through all previous viral-video records and achieved pop-icon status. The question is: How much Old Spice body wash has he sold? And the answer is a bit of a mystery. Since Mr. Mustafa lent his sotto voce humor to the production wizardry […]
China Web Ads Are New Frontier
Publicis Groupe SA and Interpublic Group of Cos., hoping to capitalize on projections for fast-paced growth in the country, are now planning to launch digital-ad buying units in China, company executives say. Most large advertising companies, like Publicis, have been investing in China for several years through acquisitions and partnerships—a move that provided a crucial […]
Flipboard is the worldʼs first social magazine
Flipboard is the worldʼs first social magazine. Inspired by the beauty and ease of print media, Flipboardʼs mission is to fundamentally improve how people discover, view and share content across their social networks. Start reading your magazine by downloading Flipboard at www.flipboard.com. The company is based in Palo Alto, California
Email marketing 'primary driver' for multichannel purchasing
A new study has shown the benefits of email marketing, with the channel emerging as a primary driver for multichannel purchasing when combined with social media. Research carried out by e-Dialog in the Global Email Attitudes Survey showed that targeting a consumer’s inbox is also a powerful way of promoting brand advocacy. It found that […]
Why Google's Launching 'Me' and Facebook's Real Future
Two Web Giants Square Off Over a Future of Hyper-Personalized Experiences If you’re not familiar with the semantic web, the vision is that soon the web will deliver a personalized experience that not only is extraordinarily relevant to you but might also anticipate your desires before you even know them. How would it do this? […]
Conde Nast Applies Gaming To Iconic Brand With New ‘Gourmet Live’
Conde Nast Applies Gaming To Iconic Brand With New ‘Gourmet Live’ | paidContent. Conde Nast’s latest digital brainstorm mixes the DNA of a 75-year print brand with the tech skill set of a 2010 startup. Gourmet Live, an iPad app based on a real-time “game play” engine, isn’t the digitized version of a magazine. It […]
Online Takes Lead in UK
After outpacing TV, online ads also overtake print Overall, UK advertising spending suffered a double-digit drop in 2009, according to several sources. But the Internet defied this downward trend. UK advertisers spent £3.54 billion ($5.56 billion) online in 2009—5.7% more than in 2008. Online spending growth will speed up in 2010 to 7% before moderating […]
Exactly What NOT to Do When Making the Move from Print Publishing to New Media
Get advice from the experts on avoiding the most common “gotchas.” iBooks, enhanced eBooks, iPad apps…by now, most publishers understand that to effectively exploit new media capabilities, they’ve got to transition away from a print production paradigm. But making that leap, from traditional content production processes, to a nimble, scalable output-independent paradigm, can be fraught with unforeseen challenges that result in expensive mistakes and setbacks.
CPrint Sales Summit to Be Held In Nashville, June 16-19
CPrint, a national franchise of certified printers, has invited Patrice Valentine, the President of Net Solutions North America, LLC to speak at their national Sales Summit – “Printing without Print” in Nashville, TN on the 16-19th of June. The Sales Summit is open only to affiliates of CPrint. Mrs. Valentine will be demonstrating how to […]