5 Reasons Why Printers Will NEVER Get Inside an Advertising Agency
Greetings Citizens of The Printerverse. It’s me… though today I’ve swapped-out my Intergalactic Ambassador antennae for my Print Buyerologist hat while I am writing this post. We are 41 days into 2018 and I have been keeping track of the meaningful vs. meaningless marketing material and “cold-call” emails from printers and suppliers that flood 4 […]
2018 CMYK MANIFESTO: PROVIDING THE PRINT EXPERIENCE
The following topics are over and done with in 2018: SHRINKAGE! There is less print in the world. Deal with it. Darwin called it “Survival of the Fittest.” Your biz, and the communications you produce or create have to be optimized for effectiveness at all times, or you will become extinct. SAVE A TREE? Psst… […]
Print Media Centr Launches “Podcasts from The Printerverse”
Sharable library of audio programs for print and marketing professionals. THE PRINTERVERSE, January 9, 2018 – Print Media Centr (PMC), the provider of printspiration and resources for Print and Marketing professionals, expands its mission with the launch of Podcasts from The Printerverse (https://podcasts.printmediacentr.com), providing free access to print technology education and to share strategies for […]
2017: A Year of Firsts, Lasts and Plenty of WTF’s
It’s almost time to close the books on 2017. Before we get to the last page however, let’s take a quick look back at some of the subjects that shaped the last 365 days in the Printerverse, and what we can learn from them moving forward. The U.S. Presidential Election. This isn’t about him, this […]
The Ugly Truth of Print Shows, Penises and #MeToo
The correct answer for “How many penises have you seen in your workplace?” should be zero. For me, the answer is 2. And as shocking as that may seem to some of you, I am not alone. Search #MeToo for proof. The sexual harassment scandals that are currently rocking the headlines are not limited to […]
International Print Day Aims to Trend Worldwide October 18, 2017
Join the Global Print Community for 24-hrs of Social Media Sharing And Help ‘Print’ Trend the Planet on October 18, 2017 Celebrating its fourth year focusing on the original communications delivery device, International Print Day (IPD) throws open its virtual doors to the global print community on Wednesday, October 18th – and everyone is invited. […]
Print 17 and Label Expo Europe Provide Industry a Clear Path for Print Business Success
Fall tradeshow season is in full swing in the Northern Hemisphere. This post is about two that I attended so far, and why I believe they should matter to you. PRINT 17 aka GRAPH EXPO in Chicago To start, I have it on good authority that the organizers of Print/Graph Expo are going to stop […]
How Many Printers Does It Take to Print a Light Bulb?
Q: How many Printers does it take to print a light bulb? A: You don’t know, you don’t print light bulbs… right? Because anyone can print a light bulb. You don’t want to be in the light bulb business. If you are, then you compete with everyone – including online discount light bulb printing factories. […]
Order Up! 3 Ways to Serve Fresh Digital Print to Local Restaurants
I recently spent some time with HP at Interpack 17 in Germany (watch the videos!). As usual they had a plethora of products and services that are wowing the packaging industry and pushing the packaging envelope way beyond the corrugated box. It’s really cool to get a glimpse of where the “package” is heading, and the huge […]
2017 Print Buyer Survey Says: When it Comes to Driving Print Sales, Stay in Your Lane
Greetings Citizens of the Printerverse! As promised in my post last month I will be rolling out results from my 2017 Print Buyer Survey. The survey background info can be found here. If you haven’t read it please do that first, then come back to this post to absorb the information in context. Normally I would put a […]
Color, Quality and Consistency: 2017 Print Buyer Survey Results Are In
For the past two years I have sent out some poignant questions to the print buying community with two goals in mind; first and foremost to find out what they care about, and second with my Print Buyerologist hat on, help printers and suppliers understand what they care about, in a manner that will resonate. The […]
2017 CMYK Manifesto: Custom Customer Convenience and Communications
[et_pb_section admin_label=”section”] [et_pb_row admin_label=”row”] [et_pb_column type=”4_4″] [et_pb_text admin_label=”Text”] The following topics are over and done with in 2017: Name Change Rage! Print is a five-letter word, treated by our industry like a four-letter word. You know what people search when they need a printer… print, printer, printing… not communications, not marketing services provider. If your […]