We Want You: Using Variable Print at Recruiting Events

blue and black image of Uncle Sam

Are you focused on recruiting new members and getting buy-in from your prospects? Try using variable print when holding your recruiting events. Personalizing the marketing package helps you gain trust and commitment.  I’ll give you two examples of how to combine personalized print when recruiting.  My friend was a designer for an event organizer. She […]

ISA Sign Expo Delivers Thrills and Stills

cutting a ribbon to open a trade show

Printing innovation and possibilities were plentiful at the International Sign Association’s (ISA) signature annual event, Sign Expo, in Atlanta May 4-6. Even my heightened industry event optimism from attending Dscoop Edge Rockies in March (Dscoop’s Edge Rockies Signals The Print Industry is Back To Business) did not prepare me for the wave of energy that […]

Dscoop’s Edge Rockies Signals The Print Industry is Back To Business

people on stage at an event

Community is a word that gets watered down through overuse in the print industry, but there is honestly none better to describe Dscoop. These are passionate, innovative, and creative people working towards a collective common goal – forging a path to a successful print future. I was in the moment Dscoop called to work together […]

Print Samples: Up Your Event Game with Playing Cards

create playing cards for marketing your business at a trade show

The title on this one spotlights FujiXerox, which is now Fujifilm Business Innovations, but the story still resonates. A while back the team held a partner event that needed a way to get attendees to visit the sponsor tables. The event planners built a plan that involved beautifully printed playing cards produced on the Iridesse. […]

Print (and the World) Needs Collaboration, not Division

print and digital media can work together

We are close to closing the book on a strange and difficult year. The pandemic, politics, and social issues seem to be forcing an already divided world further apart. But in the face of economic and personal hardships, there have been examples of humanity at its best, from frontline workers going above and beyond the […]

International Print Day #IPD20 and #GirlsWhoPrint Day go Back-to-Back in 2020

international print day and girls who print day events

Get Ready for a Double Celebration – International Print Day and Girls Who Print Day Go Back-to-Back The global print community has a lot to look forward to in October, with International Print Day taking place on October 21st, closely followed by Girls Who Print day on October 22nd The Printerverse – International Print Day […]

New Event to Elevate the Industry with Help From Print VIPs 

online conference about print and marketing

August 11, The Printerverse – It’s time for print to raise its game. Elevate Print, a free online event from Print Media Centr and technology partner INKISH with support from 15 industry organizations will be helping the industry do just that from August 25 – 27, 10AM to 2PM ET daily. Special events at 12PM ET […]

From Inkjet to Organs: A Look at Bioprinting

As I write this, I can’t help but feel a little sad. Instead of packing up my comfiest footwear and getting ready to stomp the halls of Messe Dusseldorf, I remain stuck at home, only able to interact with industry peers through a screen. No witnessing new technology launches. No beer hall debriefs with friends […]

Solution Selling for Online Conferences: Physical Kits for Virtual Events

physical kits for virtual events banner image

COVID-19 has a dramatic impact on the travel, tourism, and conference industries. Coupled with shelter-in-place orders, there is a dramatic increase in video meetings to support work from home. This increased adoption of video collaboration facilitates physical conferences and events moving online and become virtual events. According to Becky Braud, Event Strategist at Sprout Social, […]