Do Animated eBooks Have a Future?
Recently we’ve been exploring how the book industry is adjusting to electronic books. There are pros and cons to eBooks, but regardless the industry is moving to digital formats fast – even to the point of the Oxford English Dictionary considering not publishing another print edition. Some book publishers aren’t just adjusting to eBooks, they’re […]
Best Paying Cities for Graphic Designers
Should you relocate to make more money as a graphic designer? Or even look for graphic design colleges in specific cities to improve your employment prospects? Certain cities do pay significantly more than others. If a high salary is your primary goal, then you should know the five highest paying metropolitan areas for graphic designers […]
Apple and Google prepare for mobile ad war
The mobile advertising business is puny. But don’t tell that to Google and Apple. Advertisers are on track to spend only $1 billion globally on mobile advertising this year, compared to $45 billion on all online ads, according to Sandeep Aggarwal, analyst at Caris & Co. So it might surprise some people that Google and Apple […]
TED TALKS: The beauty of data visualization
David McCandless turns complex data sets (like worldwide military spending, media buzz, Facebook status updates) into beautiful, simple diagrams that tease out unseen patterns and connections. Good design, he suggests, is the best way to navigate information glut — and it may just change the way we see the world. See Video Here Related articles […]
Do We Need a New Definition of Creativity? In Today's Digital World, the Answer Is Yes
There’s an inevitable moment in most ad industry disagreements in which a creative demands, “Let’s see your portfolio.” The translation is often: What have you actually done? I mean, what have you ever made? The divide is between the people who make stuff (aka creatives) and the people who talk about stuff (aka strategists). The […]
Twitter MOOD MAP Could Guide Editorial & Brand Management
Harvard and Northeastern University have partnered to create a “mood map” that depicts happiness levels across the U.S. throughout the day using data pulled from millions of Twitter accounts. While the research is interesting, the opportunity for ABM members to apply this level of analysis to brand and relationship management is truly exciting. University researchers […]
Online Sales Tax Collection is Coming
“States are under pressure to raise their revenues, and with e-commerce sales rising, they are seeing these revenues go out of state,” Fiorentino said. “I don’t see the states ignoring it for a long time. Sales tax has become an issue for everyone, and in the near future we’ll all be collecting.” According to a […]
Digital print produces textured photos for the blind
Estudios Durero has worked with photographer Juan Torre to produce an exhibition of ‘images to be touched’, which are being shown at the Spanish national blind association (ONCE) Tifologic museum in Madrid. The images exploit the raised surface of UV-cured ink and its different texture to the underlying substrate to reproduce textures that enable the […]
How persuasive is your website’s copy? A simple, five-step checklist
As a web designer, you’re probably accustomed to obsessing over the layout and visual appearance of your designs. And if you’re like most, a site’s content is something you’d rather not worry about. But being able to identify weak web copy allows you to offer greater value to your client. By spotting major problems and […]
How Wheat Thins Mined Twitter to Surprise Fans
The best path to the heart is still the stomach, and Nabisco apparently knows it. The company recently began mining Twitter to find customers who love its Wheat Thins crackers and give a lucky few of them the surprise of their lives. Here’s how the company and its agency of choice Escape Pod executed the […]
Marketing and Procurement's Elephant in the Room: the CFO
Sitting through industry conferences run by the Association of National Advertisers and others this year, and listening to heated conversationsabout the state of relations between ad agencies and client procurement, I’ve had a nagging thought. There is one critical party missing from the discussion around the challenges we’re facing balancing value and cost. Hint: It’s […]
Real-Time Social Conversations Integrated Into Online Display Ads
Ripple6, a division of PointRoll and premier provider of social media solutions for marketers and publishers, today launched two social advertising offerings — Ripple6 Social Ad and Socialite. Social Ad and Socialite incorporate real-time comments from social networking conversations directly into online display ads and, as a result, enhance consumers’ interaction rates with the ads. These […]