Now that Social Media has been around for a minute, people are getting the handle on what is marketing, what is community building, and why both matter in growing an audience. With more ROI data becoming available from those willing to share, it is still important to keep in mind there is no magic wand to wave to grow an audience, and the examples below do not account for that time and effort. However, once you do have a quality audience that is engaged with you, it becomes much easier and faster to lead them through your sales and marketing funnel as this infographic from PSOSHUL illustrates.

How are you growing your audience?

 

Social ROI

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