The concept is cool, though besides having a 1 or 2 minute fun factor not sure if adding “scratching” to the added value of getting a coupon is truly any value vs a gimmick. Does seems like the shoppers were enjoying it however for all we know it’s the first time they have even seen a QR code in action. If you speak French, you may be able to add more to this story… and if you dont, after you see the initial concept in action you should probably move on.
- Are QR codes really that quick? (antonyjwhite.wordpress.com)
- Thinking About QR Codes and How to Make Them (freetech4teachers.com)
- Your Personal Brand and QR Codes (personalbrandingblog.com)
- How Integrated QR Codes Could Disrupt Your SEM Strategy (searchengineland.com)