3 Misconceptions Of The Print Industry

by Jennifer Grace When is the last time you’ve seen an article about how print is still alive? Or print isn’t dead? I see them all the time…and… I admit it, I’ve written a few myself. Not to worry; this article is not one of those, though, I do strongly believe in the power of […]

#UKvUSA: Who Really Chooses Paper?

Welcome to my blogging duel with TEAM UK’s Matthew Parker. If you have been following along you can skip right to the post… and if you are just joining us, here is some background… Matthew and I haven’t always seen eye to eye when it comes to Print Buying. He comes from the UK procurement […]

Paper and Packaging Industry Joins Together to Launch National Consumer Campaign

Paper & Packaging – How Life Unfolds™ Campaign Looks to Increase Appreciation and Demand MCLEAN Va. (July 8, 2015) – The Paper & Packaging – How Life Unfolds ™ consumer campaign launches July 8 with a $20M investment in paid and earned media between July and December funding this cross-platform campaign designed to slow the […]

Print @ SXSW

by Craig A. Bower I’ve kept myself pretty busy in the weeks since South by Southwest (SXSW) – an incubator of cutting-edge technology and digital creativity in Austin, TX – ended. Busy reading the media coverage and separating hype from reality. Busy downloading and trying out new apps I learned about. Busy following up with contacts. […]

How Bad Design And Presentation Kills Good Business

By Roberto Blake “Presentation isn’t everything, it’s the only thing…” If you’ve never heard that quote before, it’s because it belongs to me. Your customers won’t get far enough to know whether your website or product works properly, fits their needs or has a great user experience, if they are immediately turned off by the […]

#PrintSales Training Part 3: The Art Of Storytelling

If you are just tuning in… I (Deborah Corn) am currently in “sales” bootcamp with my personal drill instructor Kelly Mallozzi. Kelly has agreed to use my journey as the example, and create a blog series for PMC called #PrintSales Training. Since this is what she does for a living, and very successfully, consider yourselves […]

Open Letter To Marketers From An Old Millennial

Dear Marketers, Before I begin, I want to make a confession. I was born on the early side of Generation Y. Having been born in 1983, you might go so far as to say I am on the cusp. Whatever it may be and ignoring for a moment the fact that my step kids think […]

Of Swiss Chocolate and Pretzels: Tales From Hunkeler InnovationDays

By Chloe Mahendra-Fuji, Print Diva Hi! I’m Chloe! I just finished a run of tradeshows that made my head spin! And there are a few more to go this season. Let me share some of the cool stuff I saw. One of my all time favorite trade shows is Hunkeler InnovationDays in Luzern Switzerland. It […]

#UKvUSA: What Printshop Investments Attract New Customers?

UK-vs-USA_print-media-centr

Welcome to my blogging duel with TEAM UK’s Matthew Parker. If you have been following along you can skip right to the post… and if you are just joining us, here is some background… Matthew and I haven’t always seen eye to eye when it comes to Print Buying. He comes from the UK procurement […]

Printing Impressions Launches PI Xchange with an EXCLUSIVE Interview with Thomas J. Quinlan III, President and CEO of RR Donnelley

Attention Printerverse!!! There is something very GROOVY coming your way… #PIXlive! Printing Impressions has recently updated PIWorld and added the PI Xchange video platform. To further build upon their evolution from a publishing company to a media company as Dave Leskusky, president of NAPCO Media, talks about in this interview, PI Xchange will bring printers together through interactive, peer-to-peer, live video events […]

[Video] HP LIVE From Hunkeler InnovationDays

One of my favorite industry games to play is “Where in the WORLD is Pat McGrew?” – and world in this case is literal! Today I woke up to find this nugget of goodness in my inbox. Pat is with Team HP High Speed Inkjet in Lucern, Switzerland at Hunkeler InnovationDays. In this rather enjoyable […]

#PrintSales Training Part 2: Making A Service Menu

To kick off our training sessions I asked you to fill in the blanks for “Who is Deb Corn and what does she do?” My name is Deborah Corn and I am really good at creating connections and community building. Companies that need to expand awareness and generate buzz for their products, services and events will […]