Two Great Resources That Help Your Direct Mail Stand Out
It’s no secret that direct mail has been an effective marketing channel for decades. While the twenty-first century saw the rise of digital marketing, digital variable data printing technology allowed extreme segmentation and personalization of direct mail. Large investments were made in technologies that integrate direct mail into digital marketing programs saw much investment in […]
Everything I Ever Needed to Know I Learned at Graph Expo 15
Dude. Were you at Graph Expo this year? Did I see you there? I had a blast and if you were there, I hope you did too. It was a great way for me to renew my faith and love for our industry while getting to throw back a few cold ones with some dear […]
2014: My Year Of Print Events
Prognostications for 2015 will be coming along shortly, so to prepare for that I’m taking a brief moment to reflect on the last 340ish days – well just the Event highlights! I attended my first Dscoop and successfully executed “Occupy Scodix” establishing an unauthorized home base for my PMC operations in their booth – literally. […]
A View Of GRAPH EXPO 14 From The Printerverse
This is third year I have had the privilege to work with GASC and create The PrinterverseTM, a GRAPH EXPO show floor feature, and it has its perks! The biggest reward in my opinion is being able to host the community in an open space and have real conversations with attendees and exhibitors, and an emerging group in […]
Ten Sure Signs You Are a Print Junkie!
There have been many times in my career where the satisfaction of making the impossible, possible, has induced an overload of endorphins! Even if others didn’t say thank you, and ten more jobs were dropped on my desk without any acknowledgment of the miracle pulled off, I knew for that moment I was a […]
1/1 Interview With Trish Witkowski, Chief Folding Fanatic At FoldFactory.com
Trish Witkowski is one of those people who can command a room, or a video frame, simply by stepping into it. She is authentic, informative, and always printspirational! Her legendary Fold of The Week videos have given her well-deserved print industry celebrity status, and she is the only person I know that could make a barrel […]