3 Proactive Plans for Productive Planner Prospecting
Sometime during 2018 a woman walked up to me in the airport and struck up a light conversation about how often she sees me, and we compared our travel schedules while waiting for our pick-ups to arrive. I easily lost in who travels more, but I certainly consider myself a winner since our conversation turned […]
Project Peacock Launches a New Printspirational Platform for Print Customers and Printers Around the World
The Printerverse – April 13, 2021 – Print Media Centr announces that its print customer education initiative, Project Peacock, is now a free platform accessible 24/7 and available to print and marketing professionals around the world. The new Project Peacock Platform, which is now open for registration, is a one-click destination for print customers and […]
How I Learned to Stop Ignoring Good Advice and Saved My Career
Many of you know that I am a loyal follower (and now partner) of Bill Farquharson. He has bestowed many pearls of wisdom and advice on me over the years, and I have internalized many of them and in many cases made them a part of what I teach to others. There was one […]
2017 Survey Says: Print Buyers Need Time and Have Money
Greetings Citizens of the Printerverse! This post is about results from my 2017 Print Buyer Survey. The survey background info can be found here. If you haven’t read it please do that first, it will be helpful. Additional results can be found in this post: 2017 Print Buyer Survey Says: When it Comes to Driving Print Sales, Stay in […]
2017 Print Buyer Survey Says: When it Comes to Driving Print Sales, Stay in Your Lane
Greetings Citizens of the Printerverse! As promised in my post last month I will be rolling out results from my 2017 Print Buyer Survey. The survey background info can be found here. If you haven’t read it please do that first, then come back to this post to absorb the information in context. Normally I would put a […]
What Comes After The Election? The Holidays!
Hi! I’m Chloe! If the numbers are accurate, half of you are happy with the election results at the national level and half of you are less than delighted. I get it. But, perk up! While the big print jobs of the election season are behind us, the holidays are around the corner! If you […]
The Exquisite Agony of the Easily Distracted Mind
With everything I am trying to balance in my life right now, it was hard for me to start writing this piece, (true story: It is due TOMORROW) and I am sure that I will get up no fewer than 3 – 5 times before it is finished. I just get distracted. And my brain […]
What to Do When Your Email + Print Campaign is TOO Successful
Thinking about combining digital communications with print? Careful — it’s a potent mixture! Here’s a client project where we had to put on the brakes because our response rate was higher than we could handle: We helped a printing company plan and promote a business anniversary celebration that would feature live music and a catered […]
Good Housekeeping is not Search Engine Optimization (It’s What People Expect)
Customers expect your website to be fresh, logical, attractive and professional. If it’s not, you need to do some housekeeping. Housekeeping is not SEO. Like deep cleaning the pressroom or tidying up the landscaping around your print shop, “good housekeeping” means getting your website in order. It should be done on a scheduled basis, like changing […]
I Love the Smell of Donuts in the Morning: Email and Print Team Up to Make a Tasty Impression
It’s 10:10 a.m. on Tuesday. All the experts say, “Send your sales emails NOW!” You frantically push the “send” button while you watch the back end of the email marketing program to see who’s opening your email. You get a decent open rate, say 15% and, forever more, you mail at 10:10 on Tuesday morning. […]
Open the Door with Email, Clinch the Deal with Print
The one-two punch of email plus print – POW!! – is a powerful way to amplify your sales results. With email-to-print (E2P) marketing, you take a visual experience (email) and turn it into a tactile experience (print).h You transform a transitory message (email) into a lasting message (print). You use a targeted offer (email) to […]
10 Zen Tips for Mastering User Interfaces
How to Quickly Adjust to Navigation Changes in a Cloud-based Program by Sandy Hubbard, Print Futurist Does this sound familiar? You log into your social media platform, web-to-print portal, contact management system, or any subscription-based cloud service, and — ack! — nothing looks the same. Where there used to be words, there are icons. Everything is smaller and […]