DAM Equals Dollars For Print

If you follow PMC or my posts with any regularity, you already know my strong belief that “Those who hold the assets, hold the Power!”  When it comes to adding revenue generating services, the easiest place to start is looking at what you have, and if you are a Printer one thing you have in […]

#Dscoop9 – From The Community, For The Community

I am fortunate to be able to attend a few industry events every year. A couple I have the honor to present a session or participate on a panel or two, GRAPH EXPO lets me loose to create The Printerverse as a show floor feature, and for the rest I put on my press pass […]

Creating Relationships with Personalized Direct Mail

by Randy Hardy As I’ve noted my recent posts, most marketers try to reach their target audience by using multiple marketing channels to get their message through. And while new channels such as mobile and social media are getting a lot of attention, recent studies show that print continues to play an important role in the […]

Case Study: Do Personalized Communications Increase Local Response Rates?

by Randy Hardy In my last post, you learned which aspects are important to consider before starting to use personalized communication in your direct marketing campaigns. You also learned that individualized elements like a PURL or a personalized map help you generate greater attention with your campaigns, which leads to better results and increase your response […]

How Do YOU Define Transactional Print?

By Jonathan McGrew, EDP I started our conversation last month with an aim to bridge the terminology gaps in our vast and complex print industry. One of the first terms I want to take a whack at is Transaction Print. Since I work in this part of the industry I had a pretty good idea what […]

The Key To Personalization Marketing Is Knowing Your Goals

Bringing Personalization Into Your Campaigns by Randy Hardy You’ve listened to the experts and realize how important personalization is to your marketing campaigns. You have the technology, and know that with relatively simple data you can add personalization to your campaign. Before you start to use personalization, you need to put some thought into how personalization […]

Meet Jim Raffel, CEO Of ColorMetrix And Renaissance Road Warrior!

As promised in my LinkedIn group, this year I am going to share a lot of information from, and about our community through PrintMediaCentr. There is no better way to kick this off than to introduce you all to Jim Raffel. I met Jim in person at SGIA Expo 11, (here is video proof) and […]

The Power And Challenges Of Personalized Marketing Communications

by Randy Hardy Are You Talking to Me? Anyone involved in marketing today knows that to get heard by your audience, you need to deliver a personalized message that speaks directly to them.   Personalization has been proven to improve response rates and create a greater connection with the recipient.  Printed personalized direct mail pieces […]

The CMKY Manifesto: Re-Think Print in 2014

I am declaring the following topics OVER and DONE WITH in 2014! Anything claiming or alluding to print being dead, dying, or in need of a health plan. Who thinks print is dead? LOOK AROUND! Go into a grocery store. Music didn’t die when they stopped producing 8-tracks, albums, and cassettes; only the delivery device has evolved. […]

Lessons Learned From A 6th Grader

When was the last time you learned a new technology? I mean truly played with it and embraced it for all it was meant to be. Perhaps you recently upgraded to a new cell phone/smart phone/mobile device. Or your bank re-designed their portal and now you don’t know where to find your statement. Or perhaps […]

Six Trends From Cross Media Show 2013

Since I don’t get to go to ALL the shows I wish I could attend, I am very fortunate that I can ask some great people to do a little recon for us. Such is the case with Matthew Parker and the Cross Media Show which just took place in London. He also reported for […]

Print Industry Unites For International Print Day

Born out of the desire to share, connect and learn from our colleagues around the world, I had the honor to announce the initiative, International Print Day: A Global Celebration of All Things Print! at #printchat last week. International Print Day (IPD) will be held annually the second Wednesday of October, with the first official […]