Why Print Businesses Should Wait to Ditch Twitter

twitter x logo abstract

The decline of Twitter aka X as a social media platform has had many print businesses and individuals wondering if they should dump their accounts. There are many practical reasons why you may not want to delete your account quite yet.  For the sake of expediency, I will refer to “Twitter” and “tweets” rather than […]

Is TikTok Marketing Right for Your Print Business?

an influencer making a product marketing video for tiktok

“TikTok is just a fad for kids. Kids don’t buy print, so I shouldn’t waste my time thinking about TikTok.” ~ Old-fashioned printing company executive Wrong, wrong, wrong. First of all, TikTok may or may not be appropriate for your print business, but if it isn’t, the reason is NOT that this platform is just […]

How To Boost Your Print Shop’s Open House with Digital Marketing

How To Host A Successful Open House Event For Your Small Business Print Media Centr

Hosting an open house event at your print shop is a great way to showcase your capabilities to your prospects and re-engage your current customers. That’s the great part about open houses: They can reignite cold sales funnels and accelerate new and current opportunities. The not-so-great parts of hosting an open house are that the […]

Are Your Print Company Videos Optimized for Search Engines?

how to optimize videos for optimizing SEO for printing businesses

Video marketing is hot and print shop video marketing is getting even hotter in 2023. In fact, video is the fastest-growing trend in digital marketing. Why? Because video works. Videos have proven to be 53 times more likely to generate first-page rankings than other traditional SEO techniques. Live, short-form videos shot and edited from a […]

Social Media For Your Print Business (Part 2 of 2)

a blue image with social and digital media icons in background

Executing an effective social media for your print business is easier said than done. After all, social media marketing can be ambiguous. ROI is hard to measure. “Going viral” is close to impossible. So why even try? Because social media, across its various platforms, is and will always be one potential step in your future […]

Digital Marketing for Printers in 2022: A Year To Remember

a blue image showing the digital marketing landscape

For many printers, digital marketing in 2022 was like a rickshaw ride on a rolling cobblestone road. Fast, bumpy, fun, scary, rewarding, painful, interesting, and exhilarating. Things moved fast in the first few months of the year, mostly due to the macroeconomic post-pandemic surge. Consumers and companies were excited about getting “back to normal” as […]

Twitter Advertising is Dead. Long Live Print!

mario gives the finger from fake Nintendo Twitter account

Print has always been a potent channel for direct marketing and communication, and one of the safest. This is not new information to us. But recent events on Twitter including the image above sent out by ‘Nintendo America’ have sent shockwaves through the socialverse. The reputation and stock prices of brands caught up in the […]

Should Your Print Business Pay to Advertise with Mark Zuckerberg?

an image of Mark Zukerberg with a black background

Part 1 of a 2-part series  Paid digital advertising is one of the most effective and cost-efficient ways for a print business to reach large targeted audiences of print buyers in a short period of time. Yet for a lot of owners of smaller print businesses, paying to advertise on Google, Facebook, or LinkedIn just […]

Should Your Print Business be Advertising on LinkedIn?

Should I advertise my print business on LinkedIn

LinkedIn advertising is an expensive form of B2B digital advertising. It’s also one of the most cost-efficient. Wait, how can it be both? The answer arises by looking beyond the cost of placing an ad and the potential ROI. LinkedIn ads aren’t for every print business.  But if you sell higher-value print to SMBs and […]

Social Media Case Study: Girls Who Print and #PrintHERstoryMonth

womens print herstory month girls who print social media case study

This year, for #PrintHERstoryMonth at #GirlsWhoPrint, I had the honor of running the social channels (Twitter, Facebook, and Instagram) and posting in the LinkedIn Group as we celebrated over 50 women who shared their print origin stories and advice for advancing in our industry. I learned a lot. I improved my skills immensely.  And I […]

Authority Matters in How You Market Your Printing Company

How do I use Google site authority for improved SEO results

To stand out online and in your customers’ minds, authority matters.  Whether you have the biggest company on the planet or you run the shop down the street, you need “cred” to attract attention. There are two types of attention you want to cultivate. The first form of authority is from real live people, especially […]

The Rewards of Collecting Community ‘Vig’

cashing in on community relationships

If you have watched as many movies and TV series as I have since March of last year, ‘vig’ may be a term you are familiar with. Vig … is slang for vigorish. Vig is the juice, the squeeze, the charge that a businessperson gets for helping broker a transaction or attached as interest on […]