The Big Picture of SEO: Why Owners MUST be on the Team
In an ideal world, your printing company would have a team of trained specialists working on your website at all times: Web designer, who designs what the visitor will see and how they experience it. Programmer, who understands the inner workings of the website and works with the designer to create a logical and attractive […]
Your Email Newsletter Sends a Strong Signal to Google
One of the lesser-known benefits of a regular email newsletter campaign is to prime the pump on your prospect’s Google searches. I’m using “Google Search” intentionally, since Gmail, Google+ and Chrome users who are signed in will get different search results than those not using a Google product or not signed in. Here’s how […]
SEO for Printers: The Low-Hanging Fruit Your Competitor May Be Plucking
If you’re using SEO tactics to attract prospects to your website, you may be overlooking low-hanging fruit: Your own company name. If your company name is unique — not part of a chain or a large brand — then you might expect that your website would automatically rank first in online search results for that […]
SEO for Printers: Strategy Has to Come First
I know a business owner who spent thousands — many thousands — to have his website “search engine optimized” by stuffing it with keywords. Problem was, there was nothing on his site written for real people, only for bots. Furthermore, the site was disorganized, ugly and confusing. Everything seemed so backward from what he […]
Does Your Added Value Proposition Include Worthwhile Content?
Take a look at this cool, and very scary Infographic. This is your online attention competition in real-time. Watch it for 10 seconds and see how many tweets, posts, pins, shares, likes, purchases, videos, check-in’s, searches and so on occur. Does your content stand out as the “thing” to click on? Or are you clogging […]
Infographic: Why Content For SEO?
Numbers in charts have factors that number users dont necessarily reveal, or can be argued… but what cant be argued is that I see everyday how content increases PMC’s visibility on search engines, and how many people are visiting through searches of terms related to the Print and Integrated Marketing Industry. To fine tune […]
Digital vs. Print: Have We Reached a Tipping Point?
By Doc | October 5, 2010 Doc believes in all things digital, but he also believes in the power of print. So I keep my eye on market trends but greet those predicting the end of print with a healthy dose of skepticism. Print is still a dominant communication vehicle and will be for some […]
Are you blind on the Web? 50+ Analytics Tools for Businesses
Web analytics is perhaps the most important discipline for businesses online. In case you don’t know who and why visits you, buys your products and talks about you, you are blind on the Web. Web analytics goes beyond simple SEO metrics. It’s about – usability – conversions – branding – among others. Additionally, with the huge influence of social media, it’s […]