Print Doesn’t Need Saving
Every year we hear about the premature death of print. Yet somehow each and every year we find that the print industry is alive and well. It’s true that print designers are struggling to find jobs. It’s true that some smaller print shops find themselves struggling and dropping prices to get local clients in the […]
5 Creative Ways Print Can Grow Your Business
People have been discussing how to save print, when the real question should be: How can print help our business? Yes, it is hard to track the ROI and value of print marketing… if you are only thinking about what the value is for yourself and the bottom line. While ROI and revenue are important, […]
Understanding Print File Formats
Printing may seem very straightforward but the reality is there are some technical considerations to printing that are just over looked and as a result sometimes things are not printed and the highest quality they could be. File formats can be confusing and frustrating for the average person to wrap their head around. Hopefully this breakdown will help eliminate […]
Four Things to Consider When Choosing a Print Vendor
As a graphic designer I constantly find myself in a position where I either have to recommend a print vendor or I have to use one for myself. There some specific things I look for in a relationship with a print vendor whether it’s for myself or for my clients. Local Versus Online. To be […]
Why Designers Need To Understand The Print Universe
by Roberto Blake Print Design is one of the more challenging aspects of being a graphic designer. There is more to it than the pixels of digital and web design. You have to consider the digital print production process and how the types of media you are printing on effect and impact design decisions. You […]
How Printers Can Survive In A Content Driven Economy
By Roberto Blake The secret is out; everyone needs to be a media company. We all know that Social Media is not a fad; we know that Content is King and Distribution is Queen; we know that Context is fickle God that can make or break our business and us. Great. Now what? Understanding that […]
Three Technologies That Will Disrupt Your Business
by Roberto Blake Disruption doesn’t have to be a bad thing. In fact you should look for ways to turn it to your advantage and scale your business for the future, instead of being left behind. Taking and advantage of new technologies can usually help you in a few key areas: saving time, saving cost […]
Yes, Business Cards Still Matter, Here is Why…
By Roberto Blake Despite whatever you’ve heard from your favorite marketing guru, business cards are not DEAD in 2015, they won’t be dead in 2020 or 2025 for those of you clever people trying to “future proof” your marketing strategy. The primary argument is that “business cards are just a way to convey information, you […]
How Bad Design And Presentation Kills Good Business
By Roberto Blake “Presentation isn’t everything, it’s the only thing…” If you’ve never heard that quote before, it’s because it belongs to me. Your customers won’t get far enough to know whether your website or product works properly, fits their needs or has a great user experience, if they are immediately turned off by the […]