The Significant Cost of Outsourcing In-House Print Buyers
Among all the useless, and often industry self-generated questions of print relevance is a related topic that doesn’t get much airtime – Print Management Services. Print Management Services come in many flavors, but at the core, these are companies that have workers either placed within or acting as Print Production Managers / Print Buyers for […]
Print Fight Club: Round One Recap And Replay
Last week, with the support of our friends at eLynxx Solutions, I launched #PrintFightClub with the topic “Will Print Management Services KILL In-House/Agency Buyers, Or Save Them?” with panelists Matthew Parker representing Print Procurement Specialists, Jim Fennell representing Print Management Services, and me, Deborah Corn, representing Agency/Marketing Print Buyers. I just listened to the replay […]
#UKvUSA What Should Printing Companies Sell?
In round one of my blogging duel with Matthew Parker… it’s fair to say #UKvUSA Whose Responsibility Is It To Educate Print Buyers? was won by TEAM USA! Going into round two I am equally as focused for the win, but with an opponent like Matthew representing the UK, it could easily swing his way this time – and every […]
#UKvUSA – Whose Responsibility Is It To Educate Print Buyers?
Matthew Parker and I haven’t always seen eye to eye when it comes to Print Buying. He comes from the UK “procurement” world, and I come from the USA “agency” world. I see his buying experience to be about numbers, and mine to be about a creative process. He has bought print in volumes I […]
Who is Really Behind #Paperless2013
It seems as though the Go Paperless in 2013 campaign has backed down from some of its environmental messaging. I am going to share some visible changes to this campaign, and introduce some facts that may have been overlooked or missed very early on. I will leave it up to you to draw your own […]
Why is the Print Industry Whining About #Paperless2013
Doesn’t the print industry have better things to do than shake its fist at Google and their Go Paperless in 2013 campaign? So many already think Print is out of touch with the “new world,” so why add fuel to that fire? And the organizations that are speaking out, well they just have their […]
Who owns print?
Who owns print is a good question and we may also want to ask ‘Who should own print?’ Corporations spend considerable time and effort managing and maximising investment in areas such as IT; HR; facilities and other direct spend areas. However, they typically overlook a huge but hidden commodity – print. If we agree with […]