Print Samples: Why You Need Your Own Magazine
Many years ago, as we were getting ready for Drupa in 2012 one of the sales team members I was working with in Europe arrived with boxes of a very cool magazine, But it wasn’t just any magazine – it was one that had versions based on the target recipient. That magazine was Signal Etique […]
Print Samples: Create Your Own Magazine
When was the last time you told someone about a great magazine article you read online? For many, reading online is done in snippets between other activities, and the content seems more fleeting. And, then there are printed magazines. Those lovely to-touch pieces of print inform, entertain, and intrigue. We used to think that magazines […]
Print Samples: Xplor and The Personalized Magazine
Have you been following the stories of innovation in magazines and catalogs? Articles will spotlight personalization and targeting, often implying that the techniques are new. But they are not! Twenty years ago, I was working with the team at Xplor International to curate the Xploration magazine and looking for ways to walk the talk of […]
TV & Magazines Most Effective Affluent Marketing Media
Multichannel is all about finding the channels your audience tune into and communicating with them on their own turf. While sometimes we assume multichannel MUST contain a digital component including social media, in the case of households with incomes of $100k, the study conducted below shows traditional methods of advertising are the way to go. […]
US magazine industry sees signs of recovery
The magazine industry in the United States has seen a burst of new launches on the newsstand in the first quarter of 2011, according to reports. <— Plum Magazine: US magazine launched in March During the period, 54 new magazine titles were launched, including Plum Miami, Gourmet Italian Kitchen and Harmony Magazine, double the 25 […]
Year-End Roundup: Mag Ads Up, But Well Off '07 Peak
After a brutal ad downturn, magazines finally turned a corner in 2010. But total ad pages are far off their pre–ad recession peak and the spending outlook is uncertain, tempering optimism for the medium. Ad pages grew nearly 5 percent to 141,938 across the 168 titles tracked by the Mediaweek Monitor. But to give a […]
Six Things B-to-B Editors, Designers Can Learn From Consumer Magazines
Six Things B-to-B Editors, Designers Can Learn From Consumer Magazines – Matt Kinsman – Blogs Design and Production @ FolioMag.com. Business-to-business publishers seem to be going one of two ways when it comes to their remaining print magazines; either slashing budgets and staff to the bare bones as they scramble to develop replacement products or […]