3 Tactical Strategies to Secure New Print Business Over the Summer
In today’s competitive marketplace, winning new print business requires more than offering quality products and services. It demands a strategic approach incorporating community engagement to strengthen customer relationships, build new relationships, and establish trust with local businesses. Summer is the perfect time to get involved and entrenched with your community. Here are a few ideas […]
Big Changes in Real Estate Mean New Opportunities Ahead for Print Businesses
Attention Printing and Marketing Businesses – BREAKING NEWS! The National Association of Realtors (N.A.R.) has agreed to a groundbreaking settlement, potentially leading to a significant drop in home selling costs by eliminating the standard 6 percent sales commission and lower home prices. As a result of this settlement billions of dollars are expected to flow […]
4 ways to Share Printspiration and Print Love in February and All Year Long
With Valentine’s Day in February, you already have a door cracked open for the opportunity to share some printspiration and print love with your creative print customers. Here are four ideas for winning some hearts, minds, and dollars. Creative Color Combinations A color pallet is key to branding and marketing campaigns. Many of the design […]
CMYK MANIFESTO 2024: Rewind, Reignite and Represent the Printing Industry
Greetings Citizens of The Printerverse and welcome global print and marketing professionals to a New Year for the printing industry. 2024 already feels like it rolled up in a muscle car, rolled down the window, pointed at us with a baseball bat, and said, “I heard you’ve been talking crap about me.” It’s down to […]
Readers Choice 2023: Top 10 Posts Picked by The Printerverse
The Citizens of the Printerverse have spoken and voted by clicks to pick the top 10 posts shared by Print Media Centr in 2023. These posts are focused on helping the industry elevate and do better in a myriad of ways. From personal to business development, print sales, B2B marketing, the return of drupa, and […]
How to Acquire Valuable Backlinks for Your Printing Business Website
To improve the SEO (Search Engine Optimization) rankings of your printing business, you must build a large number of high-quality backlinks to your website. Backlinks, also known as inbound links, are hyperlinks that originate from one website (the source) and point to another website (the target or destination). They can be a text link, an […]
Leveraging Google Analytics and Google Search Console To Make Better Marketing Decisions
As a print service provider, your decisions about marketing investments should be as precise as your printing. In this era where data is the kingpin of decision-making, Google Analytics and Google Search Console are two indispensable tools that can help you sharpen your marketing initiatives. Understanding these tools is not just a skill but a […]
Is TikTok Marketing Right for Your Print Business?
“TikTok is just a fad for kids. Kids don’t buy print, so I shouldn’t waste my time thinking about TikTok.” ~ Old-fashioned printing company executive Wrong, wrong, wrong. First of all, TikTok may or may not be appropriate for your print business, but if it isn’t, the reason is NOT that this platform is just […]
Now Trending: Digital Media Needs Print Media to Extend Marketing ROI
The advertising landscape is in flux. Marketers and media planners are moving dollars to follow their audience to ‘non-traditional’ channels, and focusing on how media is being consumed now and will be in the future. I have no doubt that print media has a crucial role to play in this evolution… if we step up […]
How To Boost Your Print Shop’s Open House with Digital Marketing
Hosting an open house event at your print shop is a great way to showcase your capabilities to your prospects and re-engage your current customers. That’s the great part about open houses: They can reignite cold sales funnels and accelerate new and current opportunities. The not-so-great parts of hosting an open house are that the […]
drupa next age: Platform for Networking and New Business
The special area drupa next age (dna) sets the scene for newcomers and young talents from the print and packaging sector in a targeted manner. With Deborah Corn and Frank Tueckmantel, drupa has enlisted two strong partners with longstanding industry expertise for organizing and designing this show-in-show for cross-sectional technologies. Big ideas, small […]
Why Print Businesses Shouldn’t Dodge Disastrous Reviews
On the most recent episode of PrinterChat, a Podcasts from The Printerverse series co-hosted by me, Jamie McLennan, Creative Print Strategist at DMR Graphics, and Will Crabtree, Owner of Tampa Media, the topic of testimonials for print businesses came up during a discussion about finding, hiring, training and keeping sales stars with our guest Paul […]