Get Informed on Informed Delivery and Other Direct Mail Enhancing Opportunities

what is informed delivery from the USPS

Take a deeper dive into Informed Delivery and other direct mail enhancing opportunities that are available, and profitable! Topics covered: • How Informed Delivery works (the nuts and bolts) • Successful actions when launching direct mail with Informed Delivery • Leveraging Informed Delivery for increased campaign engagement • Postage Promotions for Informed Delivery • Do […]

Big Changes in January From the USPS For Bulk Mailers

by guest contributor Blase Ciabaton January is the month of change for the USPS and bulk mailers. These changes will have wide reaching impact across both the business and nonprofit communities. Changes include mandatory adoption of the Intelligent Mail Barcode, new tabbing regulations for letter-sized self-mailers and a postage rate increase. This article will cover the highlights […]

Why Do Luxury Retailers Use Direct Mail? It works!

There are formulas that can be used to figure out how much it costs to acquire a new customer… But do those same formulas calculate in the “emotional response” factor?  Let’s face it, if you can afford a $66,950 private jet excursion you are probably treated differently in all areas of your life, not just […]

Direct Marketing Gets Eco-Friendly

In the wake of Toshiba’s failed attempt for a National No-Print Day, I am going to be more proactive and help get Print & Paper’s greener messages out there for you to share as you wish… and please, do share them. We live in a bubble of our own industry and the perception of the […]

Postology Report: There Will Be a Postage Incentive Promotion This Summer

 If you plan on incorporating or submitting materials with QR codes during this promotion, take HEED – the USPS is now QR Big Brother, and I for one am thrilled!  The news is in – the USPS has announced a summer postage incentive program: via Postology Report – February 2012 – Postology Hot Topics: There Will […]

Merchants Say 2012 Postal Rate Increase Means Fewer Catalogs Mailed

  The USPS is so focused on saving itself that it’s going to kill off it’s customers long before it’s demise, and probably take a few print segments down with it. I know there are thousands of people examining this situation and contributing to some sort of reality based solution, but in the simplest of […]

Shipping with The Enemy… USPS Partners with FEDEX!

No, it’s not a remake of a Julia Roberts movie but a real life horror story, at least for the Post Office.  Global Express Guaranteed Service is the new program I just received an email about.  Apparently, you give the package to the USPS but they in turn give it to FEDEX who uses their planes, […]

USPS Launches New DRIVE Approach To Strategy Execution

In many ways you have to tip your hat to the post office.  Despite plunging revenue and well publicized internal issues, they are persistent in coming up with ways to save their business.  Perhaps it’s time they change their motto to: We wont go gently into that good night! ‘DRIVE’ to Success As the relentless […]

What is the outlook for holiday mailings this year?

By Larry Riggs Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week’s question: What is the outlook for holiday mailings this year? Our panel includes Leland Kroll of Kroll Direct Marketing Inc.; Stefanie Pont, of Pont Media Direct; Jay […]

USPS Free Summer Seminars on "Every Door Direct Mail"

via USPS Offering Free Seminars : Page 1 of 1 : Print Professional. The U.S. Postal Service recently introduced Every Door Direct Mail, a simple, low-cost service that allows local businesses to market to every address in their neighborhoods without the need to rent mailing lists. Every Door Direct Mail uses mail-delivery route information, instead of […]

Paper and ink prices rise, but industry executives more troubled by postal hike

War and natural disasters won’t slow the rise in printing costs. Conflicts in the Middle East, especially the Libyan civil war, drove oil prices from $90 a barrel in early February to more than $112 in April, and that puts pressure on prices of raw materials, including many of the precursor ingredients for inks. Meanwhile, […]

USPS to promote mail through major advertising campaign

The US Postal Service will launch a major advertising campaign in September seeking to promote use of the mail as a marketing tool by American businesses. Postmaster General Pat Donahoe announced this morning that the campaign will target the sizable 75% chunk of US businesses that currently do not use the mail for advertising purposes. […]