Take Advantage of the 2017 USPS Emerging and Advanced Technology Promotion
Are you taking advantage of USPS’s Emerging and Advanced Technology promotion? Oh, you are? Well, I’m not talking to you at the moment. Everyone else, we’re calling the “Emerging and Advanced Technology promotion” “EAT” for the rest of this post. Just go with it. Earlier this month, a print pro and I were discussing how […]
Get Ready For International Print Day (#IPD15) October 14, 2015!
INTERNATIONAL PRINT DAY 2015, A 24-HOUR SOCIAL MEDIA EVENT, TO EMPHASIZE THE INDUSTRY’S LOVE FOR AND DEDICATION TO PRINT AND PAPER Print, paper and design professionals encouraged to share their awesome examples of print and marketing via social media and help CMYK love trend the planet! THE PRINTERVERSE – Print professionals around the world are being […]
Consumers Chime In On Why Direct Mail Still Matters
The Drum posted this infographic last week with some commentary you can see here. My only comment is why are we still saying “still” as though we STILL need to convince people that print isn’t going anywhere. I think we need to get off that message point and move on! We spend an awful lot […]
PRINT 13 Garners Upbeat Reviews
Graphic Communications Industry Event of the Year Draws Positive Feedback from Exhibitors and Attendees Reston, VA – PRINT 13, together with first time co-located CPP EXPO, wrapped up its run at McCormick Place in Chicago on September 12, 2013 with a feeling of optimism for the future. “Two common themes seemed to be repeated by […]
Why Do Luxury Retailers Use Direct Mail? It works!
There are formulas that can be used to figure out how much it costs to acquire a new customer… But do those same formulas calculate in the “emotional response” factor? Let’s face it, if you can afford a $66,950 private jet excursion you are probably treated differently in all areas of your life, not just […]
8 Reasons Mail Succeeds in a Digital Age
I suppose information on why mail is still a relevant medium from the POST OFFICE is much like information from Dairy Farmer’s on the nutritional benefit’s of milk in that the cream will always rise to the top – oops punny! Have you ever seen a bad stat from the USPS on mail? – I […]
Top QR Code Uses So Far in 2012
Im sharing this because it’s nice to see the USPS receive a positive shout-out for a change. Regarding the author’s other picks, it’s interesting to note two of the remaining four are packaging based executions. Perhaps you can judge a campaign by its cover. Top QR Code Uses So Far in 2012 by Julie Campbell Though […]
Direct Marketing Gets Eco-Friendly
In the wake of Toshiba’s failed attempt for a National No-Print Day, I am going to be more proactive and help get Print & Paper’s greener messages out there for you to share as you wish… and please, do share them. We live in a bubble of our own industry and the perception of the […]
Postology Report: There Will Be a Postage Incentive Promotion This Summer
If you plan on incorporating or submitting materials with QR codes during this promotion, take HEED – the USPS is now QR Big Brother, and I for one am thrilled! The news is in – the USPS has announced a summer postage incentive program: via Postology Report – February 2012 – Postology Hot Topics: There Will […]
Merchants Say 2012 Postal Rate Increase Means Fewer Catalogs Mailed
The USPS is so focused on saving itself that it’s going to kill off it’s customers long before it’s demise, and probably take a few print segments down with it. I know there are thousands of people examining this situation and contributing to some sort of reality based solution, but in the simplest of […]
With historic losses looming, Postal Service launches new ad campaign
Again, I applaud their efforts, but not sure if “going negative” about email is going to do the trick or get me to buy stamps for fear of my online security, or speak to the masses that have grown up (and are growing up) with email already embedded into their lives. Im not sure there […]
Shipping with The Enemy… USPS Partners with FEDEX!
No, it’s not a remake of a Julia Roberts movie but a real life horror story, at least for the Post Office. Global Express Guaranteed Service is the new program I just received an email about. Apparently, you give the package to the USPS but they in turn give it to FEDEX who uses their planes, […]