We Want You: Using Variable Print at Recruiting Events

blue and black image of Uncle Sam

Are you focused on recruiting new members and getting buy-in from your prospects? Try using variable print when holding your recruiting events. Personalizing the marketing package helps you gain trust and commitment.  I’ll give you two examples of how to combine personalized print when recruiting.  My friend was a designer for an event organizer. She […]

So Good They Named It Twice… Will “Share A Coke” Round 2 Deliver?

Share-a-coke-vacation-printmediacentr

It was without doubt a game changer for the digital print industry and direct to consumer campaigns. Coca-Cola’s award winning ShareaCoke campaign broke down the historical barriers between brands and consumers creating a level of personal engagement never seen before and in doing so, increased Coca-Cola’s sales for the first time in 12 years. I […]

Personalisation – Theatre or Scale?

theater marquee-Richard Askam

I wanted to pose the following question to brands – do you want the theatre of an in-store pop up that can handle limited volumes of personalised products while the customer waits OR do you want high volume sales that can only come from an online activation nationwide? In the brave new world of the […]

[VIDEO] Xerox Case Study – Relevancy Delivers Results: a Real World Story

Xerox Printerverse 2016 Graph Expo

Xerox Case Study Presentation – Printerverse 2016 Even in difficult times, agile marketers and catalogers pull out impressive response rates and sales conversions thanks to relevancy. Learn how leading organizations such as bon prix, a leading international retailer, realized amazing results through a personalized and relevant cover wrap on their catalog. Utilizing past purchase behavior, […]

A Vision of a Perfect World of Communication

PerfectCommunication_PrintMediaCentr

Communication has changed a lot over the years; we now have smartphones that can do just about everything except brush our teeth. Our inbox replaces our mailbox in many cases so that we can funnel communications through our preferred channel—and our text message and push notifications serve to remind us when we forget to dig […]

2016: The Year of Automated Relevance

Print Media Centr_Christine Alexander_automate

I’ll never forget the first time I sat down with a Fortune 500 company to discuss the idea of implementing hyper-personalized direct mail marketing to the millions of people in their loyalty rewards program. They were the largest advocate for direct mail communications I had ever seen in my brief four years in printing sales, […]

2015’s Shining Stars in Print

Shining Star Print Media Centr

Ahh, another year is coming to a close. I love this time of year. Not only do I truly cherish the additional time with family, but I also love looking back on the year that practically just flashed before my eyes. This year was strange, to say the least. I’ve done everything from selling print, […]

Misconception 2: Younger Generations Are NOT Affected By Print

Trekking on through the misconceptions of the print industry, I’d like to address the second topic– younger generations and their interactions with print media. There are two segments we refer to here: Generations Y and Z. This is not a new topic. If you have yet to read the Open Letter to Marketers from an […]

Winning Customers With High Speed Inkjet And More

A few weeks ago I had the  honor of working with Pat McGrew M-EDP, CMP to bring you a panel discussion with printers who are using HP’s high speed inkjet technology to create some amazing work, and win some amazing clients – like Mercedes! As I head off to Jetcomm and Dscoop tomorrow, I wanted […]

Avoiding The Marketing Creep Factor

by Chloe Mahendra-Fuji, Print Diva I was lurking in #PrintChat this week. The topic was one of my favorite – security. I love talking about security because it brings out the devil in me! Let’s start with the obvious… when you work with personal data you need some security. Even if you aren’t printing financial […]

Cater To Customer Preferences By Adding Personalized Print To Your Email Campaigns

Email plus Print is a proven combination. Take it a step farther by personalizing the printed piece, and you put your customer’s preferences foremost in the experience. And yet, in discussions with clients about this powerful pairing, clients often say: “If I send a direct mail piece based on intelligence gathered from an email campaign, my […]

The Wonderful World Of HP High-Speed Inkjet At #Dscoop9 [video]

There are a few things you can count on when I go to an industry event: You’re going to learn something, you’re going to meet cool people, and you’re going to get inspired by something. To achieve those goals in the simplest way, just look for the HP booth and find Pat McGrew! Even though […]