Sprout: Use a Pencil, Plant a Pencil, Grow a Plant!
I’ve seen seeded paper that you can plant and grow wild flowers, but never a pencil that you can use to write down your favorite recipes, then plant, and use IN your favorite recipes! Just a nice reminder that us “paper users” are part of this sustainable cycle! From YouTube: What if instead of throwing […]
JWT Brazil Shares Some Secrets Behind The BBQ Bible
Recently I shared a story about the BBQ Bible created by JWT Brazil. I did a little digging and reached out to the Creative department in San Paulo with a few questions – and shortly after received a reply from Maria Eugenia Humberg, Communication & Marketing Director. I did ask if we would be able to get […]
May 12-18th Is Children's Book Week
I must admit I’ve never been much of a reader. I grew up sitting in front of a TV when I wasn’t outside playing manhunt, stickball, stoop-ball, and drinking water from the garden hose! Saturday mornings were all about cartoons and shows like Land of the Lost, Sigmund and the Sea Monsters, HR Pufnstuf <–ok […]
Drinkable Book Provides Filtration Through Its Pages
Although this book is great example of re-thinking print, I don’t want the true subject matter to get lost and please be warned the video shows some pretty horrific potability situations. To learn about WaterisLife and help with their mission visit here. With that being said, it is a magical thing when a book can save lives. […]
This Barbecue Book Literally Helps You Cook (and clean and sharpen your knife and more)
Brazil is KILLING IT with amazingly creative print news this week! This gem was passed along by Mr. Tree of Dead Tree Edition (who writes one hell of a blog that you should check out – especially if you deal with the post office!) from ADWEEK. This is so creative I don’t know where to begin. With the strategy being that […]
Getting Real With The Perception Of Print On #EarthDay
I have said it many times, but for those of you who may not already know, I am a TV Junkie. Many of my blogs, industry presentations and even #printchat topics have been inspired by something I’ve seen on TV, and such is the case with this one. I was catching up on shows I […]
How a Tweet Became a Creative Postcard
By Katherine Tattersfield Greetings fellow print geeks! I’m sure many of you are fed up with Facebook’s constant changes—I know I am. You’ve spent your time and energy building your FB community, only to see your organic reach decline no matter what you do. According to AdAge, roughly 6% of your fans even saw your posts […]
GPA Shows Us How A Little Heat Can Be Cool At #Dscoop9 [video]
One of the best things about Dscoop 9 was being able to literally see how the HP the partners fit together, because many of them were in the same room! Such was the case with GPA, Specialty Substrate Solutions – a good friend of PMC and really fun Paper People! GPA has many of the […]
#Dscoop9 – From The Community, For The Community
I am fortunate to be able to attend a few industry events every year. A couple I have the honor to present a session or participate on a panel or two, GRAPH EXPO lets me loose to create The Printerverse as a show floor feature, and for the rest I put on my press pass […]
Are We Our Worst Competition?
Amidst all the chatter about the poor hotel conditions in Sochi, the spring-like weather in Russia where it should be winter, Bob Costas’ terror alert worthy pink eye, and of course – the ring #fail, there is another Olympic story I’ve been tracking: Team USA’s Mach 39 Hi Tech Speed Skating Suits! To give a […]
Profiting from Selling Overseas Using Mail May Be Easier Than You Think
by Marc Zazeela Are you making money from customers around the world? As an international shipping expert, I see examples all the time of businesses selling their products in the global marketplace using mail and shipping. These international markets are ripe for doing business, and there are lots of ways to reach and engage your […]
Mohawk Partners With Print Media Centr For 2014!
It’s no secret I love paper, it’s no secret I love the paper people, and it’s no secret I specifically love the paper people over at Mohawk! We met a few years back at Graph Expo after “meeting” through social media, and since then we have carried on a lovely relationship that has spanned from […]