Free Webinar: Make Sustainable Printing Your Competitive Advantage

Canon and HOW magazine are joining together to offer the free webinar “Make Sustainable Printing Your Competitive Advantage.” Date: Tuesday, October 12 Time: 3:00 p.m. ET/12:00 p.m. PT Duration: 1 hour Presenters: Don Carli and Hans Wegner Green is much more than a color to today’s creative professionals. It’s an expectation, driven by a sincere […]

Greener Printing for Authentic Marketing Communications

Marketing is at the heart of every small business. It is almost universally cited as the number one challenge for small businesses, and is often the highest discretionary expenditure for most small businesses. Many times print advertising is sworn off by green businesses, due to the lingering doubts about the forestry industry and the excessive […]

Please print this blog post to ensure the paper industry grows more trees

The frequently used email tag line “Think Before You Print “created as an environmental friendly reminder is now the target of a new campaign, Paper – paper for every day. The industry wide campaign, supported by the Australasian Paper Industry Association has turned its attention to “damaging” email footers that suggest printing is more harmful […]

Poll: Public is not convinced by green marketing

The corporate sector has gone to great lengths in recent years to persuade consumers of its commitment to environmental sustainability. But consumers arent buying it, to judge by the results of a study released this month by Gibbs & Soell Public Relations. Nor, for that matter, do corporate executives — queried in a parallel survey […]

How does effective print impact consumer purchases?

How does effective print impact consumer purchases? To answer this question, Appleton Coated commissioned a proprietary research study of more than 1,000 high-end, high-minded consumers. The company shares its findings in a new publication, appropriately-titled, “ROI.” Beyond a positive Return On Investment, “ROI” reveals five new I’s in ROI: Inspiration, Impact, Interaction, Involvement and Integration. […]

Bill Would Provide Tax Credit to Green-Conscious Print Buyers

At the Legislative Intensive Session, held during the ninth annual Print Oasis Print Buyers Conference this week, print buyers from a variety of organizations came together to learn about a proposed bill that could aid in the printing industry’s economic recovery and promote environmental sustainability. The “Print Buyer’s Reduction in Taxes Bill of 2010 (PRINT),” […]

Eco-Friendly Update of the Three Rs of Printing

Today’s environmentalists won’t accept half-hearted attempts to greenwash printing projects. To capture their business, you’ll need to innovate, not just push ideas that were old and insufficient by the late ‘80s. Here are a few ideas for an eco-friendly update of the three Rs of printing. Reduce—Without Reducing Your Business You can help your customers […]

The Paper Life Cycle Project

The Paper Life Cycle project is a multi-stakeholder initiative that provides key environmental information about the sourcing, production, use and end of life of paper so that buyers of paper and fiber-based products can make better-informed, more sustainable purchasing decisions. This online resource promotes greater understanding of the key issues throughout the paper supply chain, […]

Understanding the New FSC Labels

The June PaperSpecs Webinar “Understanding the New FSC Labels” could have been called “Everything You Wanted to Know about the New FSC Labels But Were Afraid to Ask” except that attendees weren’t afraid to ask anything! Guest speaker Monika Patel, FSC Canada’s program officer served up answers to your biggest concerns about the new labeling […]

College of Print and Paper

Green Forest University “College of Print & Paper” is offering its first workshop in partnership with Pacific Printing and Imaging Association PPI that will focus on sustainability and green printing. This is a valuable opportunity to learn about sustainable printing, environmentally friendly paper choices and how to make the right decisions and avoid hidden landmines. […]