Poster Offers Spooky Surprise For QR Code Scanners
Although the House Of Nightmares doesn’t open until April of 2015 in Stockholm, Sweden, clever marketers used print and an immersive experience to get some early buzz going! I love stuff like this!
Absolut Originality Campaign Adds NFC To Their Cross Media Marketing Cocktail
Working in advertising for so many years has taught me many valuable lessons about the world. One of the simplest yet significantly important is… BRANDS RULE, and BIG BRANDS EVEN BETTER! For example, an ad agency might have Southwest Airlines as a client, but will drop them like a rock to have American Airlines on […]
Paramount Pictures Taps NFC To Deliver Exclusive Star Trek Content In Airports
Travelers passing though O’Hare, LAX, DFW and JFK will have an opportunity to open a channel and hail some exclusive “Star Trek Into Darkness” video content via NFC technology. By tapping their NFC enabled phones onto Capt. Kirk’s communicator pictured in the out of home displays airport visitors will be transported to a unique mobile […]
Exploring Some Of The Largest Posters Ever Made
Excited to have Chris Taylor sharing content with PMC! He writes about wide format, and certainly started off BIG with this topic! As will be evident below, Chris is from the UK so sizes are provided in metrics (ACK!) and a “football pitch” is a “football field” in American… enjoy! Exploring some of the largest […]
Samsung Tests #NFC Window Shopping in Amsterdam
In October of last year I attended the SGIA Expo in Las Vegas where I was also invited to present an educational session titled “Understanding Today’s Print Buyers.” The Expo is dedicated to the specialty printing and imaging technology side of things, wide format being the most prevalent, but there was a great mix of […]
Cake-Ejecting Posters Sweeten The Ride for UK Commuters
I love this idea… Mr. Kipling is a big brand in the UK – so if you already eat their cake this is a bonus, and if you dont, no better way to create a new customer than by giving away a free sample. Perhaps the truly amazing thing here is that this cake […]
Gap Is Now Running Light Box Ads On Buses
Love this! A creative use for Print vs moving to Digital signage! It’s been a while since Ive used the term or thought about Duratrans, so thanks to the GAP for activating my brain cel archives this morning. Gap first to use illuminated bus format By Maisie McCabe Gap, the clothing brand, has become the […]
Nivea Demos Sun Protection in Brazil with a Million Beads and a Billboard
Another cool and creative use of outdoor space and clever marketing. The video is in Portuguese, but if you click on the (CC) button it will provide English subtitles! AgenciaClick Creates Mosaic for Rio de Janeiro that Dazzles in Sunshine but Prevents Sunburn By: Laurel Wentz It’s summer in Brazil, and Nivea Sun is demonstrating […]
Coca-Cola Transforms Highway Into Outdoor Cinema
Cheers to Ogilvy and Mather, Bogata, for inventing Rush Hour Traffic Jam Cinema! One way to curb road rage, if the movie was good of course. In Bogota’, Colombia, commuters in average spend 4 hours a day stuck in traffic and so the soda-pop giant had a great idea to take advantage of traffic jams […]
Coca-Cola tests NFC advertising in Singapore
It’s very nice to see that NFC and QR are living happily together in Singapore 🙂 Coca-Cola has launched an NFC out-of-home advertising campaign in Singapore. By Sarah Clark The campaign promotes the company’s Coca-Cola and Fanta drinks brands and uses the NFC-enabled Mobile Life! network of two hundred advertising panels introduced by Clear Channel Singapore […]
PMC's Top Ten Posts of 2011
These ten posts alone accounted for over 19,000 unique page views in 2011. Here are your favorites in order of popularity… Infographic: The Psychology of Color for Web Design To QR or not to QR: What would you have done? Solar Powered Print Advertising What Printers Might Not Know About Print Buyers (but should)… A […]
New VW Beetle Ads: OOH Print + Augmented Reality
This is just very cool… The New VW Beetle Gets Extreme, Augmented By Bob Marshall It’s hard to believe that it’s been over 13 years since we were introduced to VW’s “New Beetle,” aka the vehicle that saved Volkswagen from years of declining sales. Boosted by a worldwide ad blitz that featured work from, among […]