Timing is Everything When Educating Customers About Print Marketing
Timing. Is. Everything. Do your print customers know this? Do they know the clock is ticking? Do they know that time is flowing and tomorrow things may look very different? Are you prepared to educate them so they can get time on their side? Then and now. I help a friend sell ads for our […]
Winning Customers With High Speed Inkjet And More
A few weeks ago I had the honor of working with Pat McGrew M-EDP, CMP to bring you a panel discussion with printers who are using HP’s high speed inkjet technology to create some amazing work, and win some amazing clients – like Mercedes! As I head off to Jetcomm and Dscoop tomorrow, I wanted […]
NYT's "Game of Thrones" Shadow Ad Takes Over The News
Genius! Genius! Genius! Im trying to control my excitement here, but it’s going to be difficult. Just to get it out the way, they had me at Game Of Thrones (GOT). Add in a Dragon Shadow flying across the spread and Im just about jumping for joy. But more than the brilliant concept here, to me […]
6 Things You Can Miss While Reading A Newspaper
This is GREAT!!! On behalf of Newspaperswork, the marketing platform for all Belgian newspaper publishers, we gave three top advertisers a free ride in a chauffeur-driven car. So that, for once, they could read their newspaper in peace and quiet. And they kept on reading. Despite the fact that we provided more than enough to […]
The Road to drupa 2012 and More from Pat McGrew M-EDP, CMP – Part 11
Does your dm have a fan base? Do people post pictures on the web holding your direct mail piece? Customers of Zeb do!
TV & Magazines Most Effective Affluent Marketing Media
Multichannel is all about finding the channels your audience tune into and communicating with them on their own turf. While sometimes we assume multichannel MUST contain a digital component including social media, in the case of households with incomes of $100k, the study conducted below shows traditional methods of advertising are the way to go. […]
Should You Advertise In A Newspaper?
by Steve Strauss Mr. AllBiz, The Strauss Group, Inc. Not advertising is like being alone in a dark room with the door closed. You know you are there, but no one else does. Most businesses have to advertise if they are going to succeed because it is the basic way new customers learn they are […]
The Last Handwritten Newspaper
via This Is the Last Handwritten Newspaper – Gizmodo. Not only is The Musalman written by hand—at a time when printed newspapers are dying like sick lepers—it’s produced by a team of only four scribes. And it’s not just handwritten—it’s transcribed in calligraphy. These people work. Hard. The Musalman has been operating in India since 1927, […]
Study: Newspaper ads influence shoppers
via MediaPost Publications Newspaper Ads Still Guide Shopping 04/14/2011. Whatever their financial woes, print newspaper advertising is still a trusted source of information for consumers planning their shopping decisions, according to a phone and Internet survey of 2,502 U.S. adults performed for the Newspaper Association of America by Frank N. Magid Associates. The study highlighted the […]
Will Classified Advertising Come Back?
Nowhere else have newspapers suffered as mightily in the last five years as in the meltdown in classified advertising, where nearly $14 billion in highly profitable revenue was vaporized between 2005 and 2010. The classified ad crash, of course, resulted from the worstglobal economic calamity since the 1930s. The real estate market collapsed. Employers stopped […]
Online Ads Pull Ahead of Newspapers – WSJ.com
This year, for the first time, advertisers will have spent more on Internet ads than on print newspaper ads, according to new estimates from eMarketer. The digital-marketing research firm says U.S. spending on online ads will hit $25.8 billion, surpassing the $22.8 billion spent on print ads in newspapers. The eclipse has been on the […]
Can Group Buying Save the Newspaper Business?
Although many media pundits have declared that newspapers are in a death spiral, group buying may — just may — have an antidote. Let’s jump through the math. In 2009, the Newspaper Association of America logged roughly $25 billion in advertising revenues. Three-quarters of that was from display advertising. That’s a shocking $23 billion plunge […]