How to Automate Direct Mail For Your Customers

automate direct mail for your customers

Last year I wrote about how print technologies are integrating with other digital marketing technology tools. While these technologies are becoming more mature and easier to implement, they still are not commonly used. There are two primary ways that digital marketing technologies can automate direct mail: Creating the list Behavior-Based Direct Mail Automate Direct Mail […]

How to Measure Print Marketing Performance

measure print marketing performance

The internet has certainly changed many aspects of our lives. We turn to it for entertainment, for news, to research products and vacations, and get directions of all types. But perhaps the biggest change is the impact it’s had on marketing. The internet brought the age of digital marketing with highly focused audiences, and immediate […]

12 Tips and Tools For Becoming a Successful and Prepared Print Professional

We increase our odds of being successful when we’re prepared. The right tools make a difference when you are a recent graduate or starting on your professional career path in the printing industry In fact, you can open doors by being the one who is ready to go when opportunities arise. Preparation pays off!  Here […]

Tales From The Trail: #ProjectPeacock Saddles Up for Digital Print in Austin, Texas

Miralupa AR Project Peacock Print Media Centr

After successful meetings in 2017 with over 300 professional print buyers and creatives in NYC, Chicago, and the San Francisco Bay Area, Project Peacock saddled up and launched our 2018 tour last week in Austin, Texas. Me and my Peacock partners Canon Solutions America, Domtar Paper, Scodix and Miralupa, had 3 fantastic days of visits sharing printspiration with […]

Take Advantage of the 2017 USPS Emerging and Advanced Technology Promotion

print media centr -USPS-2017-Technology-Promotion

Are you taking advantage of USPS’s Emerging and Advanced Technology promotion? Oh, you are? Well, I’m not talking to you at the moment. Everyone else, we’re calling the “Emerging and Advanced Technology promotion” “EAT” for the rest of this post. Just go with it. Earlier this month, a print pro and I were discussing how […]

Are You Augmenting Your Sales Metrics With Reality?

Blippar_AR_sales_print_media_centr

Multi-sensory print with holograms. Beacons. Haptics. I’m a sucker for cool experiences enabled by technology. Feed me. Feed my geek. When it comes to marketing and print technology, I never go hungry for long. Perks for writing on Team PMC, and being a #PrintChat regular, include opportunities to make friends with techies and integrated marketing […]

#UKvUSA: What Investments Matter to Print Buyers?

Print Media Centr_UK_vs_USA

Welcome to my monthly blogging duel with TEAM UK’s Matthew Parker. If you have been following along you can skip right to the post… and if you are just joining us, here is some background… Matthew and I haven’t always seen eye to eye when it comes to Print Buying. He comes from the UK procurement […]

Why Printers Should Stop Telling People What They Do, And Show Them Who They Are

Video may have killed the radio star, but it’s providing longevity for the promotion of print! Mark my words – VIDEO – will be the most important tool for your marketing communications next year. Let’s kick this off with some numbers you can’t ignore… According to Invodo’s Video Statistics: The Marketers Summary 2014 74% of […]

Print, The Gateway to Doing More Than Ever Possible?

By Jonathan McGrew, EDP When we get to this time of year (my birthday month), it always feels like it is the time to regroup on what has happened over the past 10-12 months. Call it birthday reflection… What I noticed this year watching the Print market and all of the print being produced is […]

[Infographic] Printing, Computers, Social Media And The History Of Sales Technology

While print certainly is the reigning champion of technology, and yes, print is a technology, it’s nice to give a little love to our digital friends who have added much value to our professional lives. A few stats Lattice sites worth noting (although they didn’t include references): 43% of companies have acquired a customer through […]

Print Producers: Make The Best Of Your 525,600 Minutes In 2013

Assuming the Mayans were wrong, in a few short weeks we change the calendars and start a fresh new year with a rejuvenated and hopeful outlook for things to come. Here are a few things Im anticipating, examining, and planning to immerse myself in during the next 365 days. Technology is moving so fast and […]