Location-Based Marketing To Diners To 'Explode'
Restaurants’ use of location-based marketing to promote to and drive consumers to a particular restaurant while they are mobile will “explode” in 2011, predicts research provider Packaged Facts. As consumers’ uptake of location-based services continues to mushroom, with check-in services such as Foursquare, Gowalla, Facebook Places, Twitter geolocation and competitors “not only becoming ubiquitous, but […]