Lead Generation and Marketing Considerations For Printers
The other day a client forwarded me an email that was written by the president of a commercial printing company who asked: Does anyone have suggestions for marketing specifically designed for lead generation? I’ve done plenty of work with this client over the years that resulted in generating leads, but most of our focus has […]
What’s Your Priority? Sales Revenue or New Lead Generation?
What do you think is the highest-priority marketing objective of print businesses today? To drive sales revenue or drive lead generation? Recent research shows that lead gen is #1. This was surprising to me at first because you can’t pay the bills with leads. But looking at it another way, new leads are the fuel […]
How to Use Twitter Hashtags to Attract Leads
Do you remember Stan Lee’s Amazing Fantasy issue #15? On the back panel was written one of the most memorable quotes in Spider-Man history. “With great power there must also come — great responsibility!“ This is true with many things, but is especially true with social media. To have a Twitter account is one thing, […]
Embracing Marketing to Drive Sales
Are you in sales? Do you constantly bemoan the efforts of your marketing team for not producing high-quality leads? Are you in Marketing? Do you constantly bemoan the efforts of the sales team for not seeing the potential in the leads you deliver? The battle between sales and marketing is an ageless one and has […]
