Print Samples: Before You Ring in the New Year…
At the end of every year, it is good to take some time and look back at where you’ve been. The world of print samples became vibrant again this year as many trade shows fired up their engines, attracting creativity that was remarkable. From Print4All in Milan to PacPrint in Melbourne, a host of […]
5 New Business Development Takeaways from KushCon Tampa
On August 6th, I attended KushCon Tampa with Will Crabtree – aka #WillThePrinter, co-host of the PrinterChat series on Podcasts from the Printerverse and owner of Tampa Printer, Gorilla Gurus and Sign Parrot, and Jim Cox, General Manager of Tampa Printer. KushCon is billed as a Hemp & Wellness Expo. There were tons of CBD […]
Print Samples: Add Dimensionality to Your Print
This is the story of dimensionality. Textures, shine, matte, and a host of other print embellishment options can take print to a new level. The differentiation that texture brings is something you can test for yourself. Think about the last handful of business cards you cleaned off your desk. Did you keep some of them? […]
Print Samples: Everything Needs a Label
There are dozens of ways you might create a label. You might do it on your desktop printer using label stock bought online or at the office supply store. If you need more volume, you may look to find a provider who can meet your needs. There are online label printers that use web-to-print technology […]
Print Samples: 19 Crimes Taught Us AR with Story
When you have really great Australian wine to bring to market you face some challenges. Australian vineyards produce a pantheon of fabulous wines. To get noticed in the market you need a great story, and that is where the combination of great wine, an Augmented Reality platform, and some amazing storytelling came together, and 19 […]
So Good They Named It Twice… Will “Share A Coke” Round 2 Deliver?
It was without doubt a game changer for the digital print industry and direct to consumer campaigns. Coca-Cola’s award winning ShareaCoke campaign broke down the historical barriers between brands and consumers creating a level of personal engagement never seen before and in doing so, increased Coca-Cola’s sales for the first time in 12 years. I […]
Order Up! 3 Ways to Serve Fresh Digital Print to Local Restaurants
I recently spent some time with HP at Interpack 17 in Germany (watch the videos!). As usual they had a plethora of products and services that are wowing the packaging industry and pushing the packaging envelope way beyond the corrugated box. It’s really cool to get a glimpse of where the “package” is heading, and the huge […]
Dublin Delivers For #Jetcomm, #DscoopOpen And Digital Print
To paraphrase Chico Escuela… “2015 been berry, berry good to me!” With an influx of new partners, an expanding community to share knowledge and ideas with, and an awesome trip across the pond with HP High Speed Production InkJet Solutions for #Jetcomm EMEA and #DscoopOpen, yeah, I am smiling more than not these days. So while […]
#PRIMIR 2014 Summer Meeting To Reveal 'Vision' Of Evolving Printing Industry
This looks cool… if anyone is going PLEASE let me know!! Program Theme Explores “Print’s Evolution—Changing Markets, Firms, Technologies and Applications” Reston, VA—PRIMIR, the Print Industries Market Information and Research Organization, the research arm of NPES, announced its Summer Meeting to be held July 21-23, 2014 at the DoubleTree Downtown-Lakeside Hotel in Cleveland, Ohio. […]
LANDA UNVEILS GROUNDBREAKING NANOGRAPHIC PRINTING PROCESS
Benny Landa HALL 9, Stand A73-3 LANDA UNVEILS GROUNDBREAKING NANOGRAPHIC PRINTING PROCESS AND DIGITAL PRESS PORTFOLIO FOR MAINSTREAM COMMERCIAL, PACKAGING AND PUBLISHING MARKETS New digital printing category employs water-based NanoInkTM to print on off-the-shelf coated/uncoated stocks and packaging films with game-changing performance and cost per page. Rehovot, Israel, 2 April 2012 – Landa Corporation today […]
Printed Electronic Labels Light Up Beverage Bottles
This was shared in my LinkedIn group and my comment was “COOOoooOOOooooolllll!”…. Not sure I have much to add to that! If you ever wondered how a printed circuit is created, I happen to have made a 4-part video from SGIA EXPO with Gerber Scientific Products who took me through the process on their new […]
Banana Republic links QR code campaigns on wine bottle to party-planning content
Due to creative packaging and good design, the added value after the scan, and a brand that “get’s it”, this QR execution is a success for all companies involved. Like Col. Hannibal Smith of the A-Team says – I love it when a plan comes together! By Chantal Tode Banana Republic is teaming with […]