Absolut Originality Campaign Adds NFC To Their Cross Media Marketing Cocktail
Working in advertising for so many years has taught me many valuable lessons about the world. One of the simplest yet significantly important is… BRANDS RULE, and BIG BRANDS EVEN BETTER! For example, an ad agency might have Southwest Airlines as a client, but will drop them like a rock to have American Airlines on […]
Flipboard is the worldʼs first social magazine
Flipboard is the worldʼs first social magazine. Inspired by the beauty and ease of print media, Flipboardʼs mission is to fundamentally improve how people discover, view and share content across their social networks. Start reading your magazine by downloading Flipboard at www.flipboard.com. The company is based in Palo Alto, California
The Digital Revolution in Children's Publishing.
The Digital Revolution in Children’s Publishing. Print & E: Room for Both? Cannibalization of print sales has often been the chief concern about the increasing foothold of e-books and other digital products, but none of the publishers PW spoke with expressed worry that digital products would supplant traditional print (a few large publishers declined to […]
Magazines on the iPad? HP's MagCloud Makes it a One-Click Deal
Magazines on the iPad? HP’s MagCloud Makes it a One-Click Deal. Written by Marshall Kirkpatrick Gorgeous, image-rich magazines with long-form content, published periodically. Sometimes it feels like that’s what the iPad was made for. On its second birthday from inside HP Labs, the do-it-yourself magazine publishing service MagCloud is launching a new feature that lets any magazine […]
iPad stirs up change
By BoSacks I have spent hours looking for the perfect article that matches or at least parallels my first impression of the iPad. Many are laughing at the name; I say get over it. It really does not matter that people can and have made fun of it. I promise you that the humor of the name […]
